Pay-Per-Click (PPC) Advertising
Posted: Mon Dec 23, 2024 7:10 am
Segmentation and Targeting: Email lists can be grouped according to demographics, past purchases, or activity to deliver customized messages. This process is known as segmentation and targeting.
Behavioural Trigger Emails: Automated emails that are triggered by customer actions, such as reminders for abandoned carts or campaigns to re-engage inactive users, are known as behavioural trigger emails.
A/B Testing: Testing different email versions to increase open, contact no list click-through and conversion rates is known as A/B testing.
PPC advertising includes paying for clicks on advertisements, frequently via social media or search engines. Key elements of PPC include:
Search Ads: Text advertisements that show up on search engine results pages when users type in pertinent terms are known as search advertising.
Display Ads: Display advertising is visual banners that are shown on websites that are part of a network, such as Google Display, to help reach users while they browse.
Remarketing: Remarketing is the practice of showing advertisements to people who have already visited the website in an attempt to get them to come back and finish an action.
Bid Management: Bid management is the process of modifying bids for various keywords or ad locations to optimize reach while adhering to financial constraints.
Behavioural Trigger Emails: Automated emails that are triggered by customer actions, such as reminders for abandoned carts or campaigns to re-engage inactive users, are known as behavioural trigger emails.
A/B Testing: Testing different email versions to increase open, contact no list click-through and conversion rates is known as A/B testing.
PPC advertising includes paying for clicks on advertisements, frequently via social media or search engines. Key elements of PPC include:
Search Ads: Text advertisements that show up on search engine results pages when users type in pertinent terms are known as search advertising.
Display Ads: Display advertising is visual banners that are shown on websites that are part of a network, such as Google Display, to help reach users while they browse.
Remarketing: Remarketing is the practice of showing advertisements to people who have already visited the website in an attempt to get them to come back and finish an action.
Bid Management: Bid management is the process of modifying bids for various keywords or ad locations to optimize reach while adhering to financial constraints.