Pay-Per-Click (PPC) Advertising

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Segmentation and Targeting: Email lists can be grouped according to demographics, past purchases, or activity to deliver customized messages. This process is known as segmentation and targeting.

Behavioural Trigger Emails: Automated emails that are triggered by customer actions, such as reminders for abandoned carts or campaigns to re-engage inactive users, are known as behavioural trigger emails.

A/B Testing: Testing different email versions to increase open, contact no list click-through and conversion rates is known as A/B testing.

PPC advertising includes paying for clicks on advertisements, frequently via social media or search engines. Key elements of PPC include:

Search Ads: Text advertisements that show up on search engine results pages when users type in pertinent terms are known as search advertising.

Display Ads: Display advertising is visual banners that are shown on websites that are part of a network, such as Google Display, to help reach users while they browse.

Remarketing: Remarketing is the practice of showing advertisements to people who have already visited the website in an attempt to get them to come back and finish an action.

Bid Management: Bid management is the process of modifying bids for various keywords or ad locations to optimize reach while adhering to financial constraints.