In a world where access to cookies

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” Thanks to this approach, the store is seeing an increase in engagement and sales , especially from younger consumers. Real-time personalization will help differentiate in the industry Personalization dominates almost every conversation in the world of Retail and E-Commerce: according to Twilio’s State of Personalization study , the majority of French consumers say that personalization impacts their purchase and loyalty with brands in a positive way. Brands are realizing that traditional approaches to differentiation in the Retail industry are no longer working (like unique product selection or strategic pricing…).

In a world where access to cookies is increasingly difficult, differentiation whatsapp philippines is only possible through personalized approaches that will nurture long-term relationships. But there is another reality… Today, companies have not yet exploited the full potential of their proprietary data to fuel personalization. In the same study conducted by Twilio , 85% of companies believe that they offer personalized experiences while only 60% of consumers think that this is the case. When we see these figures, we understand that the critical issue remains the operational control of everything that we see less, that is to say data governance.

We note that industry leaders are turning to proprietary data management solutions (CDP - Customer Data Platform) to create a clean, reliable and consented database that will allow teams to fuel personalization in real time throughout the customer journey. This is the case for Pomelo : thanks to the deployment of the Twilio Segment CDP , Pomelo increased its revenue by up to 15% and its gross revenue by 8% . Adam Kirk, the Director of Product explains: “We went from a system of general recommendations for everyone to a system of personalized recommendations on actions in real time.



It’s so fast that you can see the recommendations change during the same session. We saw a massive improvement not only in the revenue generated, but also in customer loyalty.” Environmental concerns will impact digital transformation According to Forrester , up to half of consumers in France ranked environmental responsibility among the top three reasons for purchasing products from brands (especially for household appliances, cosmetics and beauty, clothing and groceries). Beyond consumer demands, regulatory changes must also be taken into account and can be an opportunity for businesses to better define their digital transformation strategy.