Table of Contents
What is strategy?
What are tactics?
The differences between strategy vs tactics
The relationship between strategy and tactics
The importance of strategy and tactics in business
How to track your strategies and tactics with a CRM
FAQs about strategy vs tactics
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What is strategy?
A strategy is a long-term action plan, similar to a goal, but instead of focusing on the end result (i.e., the goal), it focuses on the theme or approach you take to achieve said goal.
Say your company’s goal is to reduce customer attrition (or increase customer retention). An example of a business strategy that helps you achieve this goal would be. “Prioritize same-day customer support.” Or “always keep customers in the loop with new developments.” It’s a framework or guiding principle that helps you move closer to your objective.
What makes a good strategy?
A good business strategy centers on the company’s mission and long-term goals. When deciding on strategies to achieve these objectives, it’s important to get valuable input from across the organization to make sure all members are on board.
Additionally, a good strategy is easily understandable and actionable, meaning you could brainstorm actionable tactics by referring to it. This leads us to our next definition.
What are tactics?
Tactics, in relation to strategy, are the daily and weekly (sometimes monthly) actions that are tracked over the short term. They are specific steps you take to execute a strategy—what achieving your goal actually looks like on a day-to-day basis.
If we expand on the business strategy example of prioritizing same-day customer support, an example of a tactic would be to “Respond to a customer within the hour they send an inquiry to let them know you’ve received it.”