If you're using a CMS other than Wordpress, talk to your developer to see if you need to install a specific SEO plugin or module.
Plug in SEO , for example, is one of the most popular SEO apps for Shopify.
4. Generate and submit a sitemap
The purpose of a sitemap is to help search engines decide which pages to index and which canonical version to choose.
It's as simple as a list of URLs that specify the main content of your site to ensure it is indexed and crawled properly.
In Google's own words :
A sitemap tells the crawler which files you think are important on your site. It also provides valuable information about these files. For example, for pages: when it was last updated, how country area code philippines often it has changed, and any alternative language versions.
Google supports a number of sitemap formats, but XML is the most commonly used. You'll typically find your website's sitemap at
If you are using WordPress and one of the plugins mentioned above, you will find that generating a sitemap is a standard feature.
If not, you can create an XML sitemap using one of the many sitemap generator tools available. In fact, we recently updated our ultimate guide to sitemaps , which includes our top recommendations.
Once you've generated your sitemap, make sure it's uploaded to Google Search Console and Bing Webmaster Tools.
What Submit Sitemap looks like
Make sure to reference your sitemap in your robots.txt file.
5. Create a robots.txt file
Simply put, your website's robots.txt file tells search engine crawlers which pages and files they can and cannot request from your site.
This is typically used to prevent certain sections of your site from being crawled and is not a way to deindex a page and stop it from being displayed in Google.
In Google's own words
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