Create a broadcast list for each type of customer: your list email company in indonesia communications will always be targeted and appreciated different types of customers There are different types of customers and knowing them will give you a huge advantage in your web marketing strategies. Knowing who you are addressing, in fact, makes your communication much more effective. It's not about knowing every single customer by name, but about understanding which customer category they belong to. Let's proceed in order and see, according to Vincenzo Russo, author of the book " Communicating wine. Applied neuromarketing techniques " , how the customers of a wine shop or, more generally, wine lovers and consumers can be grouped: Conservative wine lovers, they want to be informed, but, in the end,that are already known fascinated by the image like the previous ones, customers in this category also love to learn about wine, but they are distinguished by one belief: a higher price corresponds to a better wine basic drinkers don't drink much, they don't like to spend a lot on wine, they mostly trust very well-known wineries Experimenters appreciate the most famous wines and wineries, but what sets them apart is their attention to what is new.
They love to experiment and try new experiences occasional / social in this category you can include all the customers who uncork a bottle only on special occasions and who, at the moment of purchase, are influenced by what they have recently seen on social media or by the colours and graphics of the label How to acquire new customers Now you may be wondering: How do I know which category each of my customers falls into? We'll get there. In the meantime, it is important that you know how to do lead generation , the best system for acquiring new customers . Create a beautiful landing page and promote it on all your social platforms.