Algorithms in digital advertising
Posted: Sat Dec 21, 2024 4:57 am
Canvas: the strategy summarized in a single visualization. It is about defining the company's value proposition for a specific target.
Objectives of the comprehensive communication plan.Setting a challenging, yet credible, objective is essential. A word of advice: never assign communication objectives that should be the responsibility of other channels or business resources.
In this part of the plan, the objective included in the briefing is developed, taking into account the secondary objectives that will lead us to the main one. In other words, an objective tree is designed. In this way, the main problem is broken down into more specific problems, thus facilitating its solution.
Communication strategy.Brand territory. Brand territory or territories are the conceptual spaces that determine competitive and communication positioning.
Copy Strategy. The copy, also known as the communication axis, is the central idea that the campaign wants to convey, it is the message itself. It is, therefore, the basis of all the work, both creative (in charge of the transmission axis) and media planning (or selection of transmission channels).
Creative strategy. This is the central idea of the communication or advertising campaign. Broadly speaking, with a brief argument. It is also the idea that we want to be fixed in the minds of our potential clients, our target group.
Media plan.
Budget allocation. It is a waste of time (and dreams) to create a wonderful, very creative campaign that cannot be carried out due to a lack of communication budget.
Timing of communication campaigns. We recommend planning a year in advance. Taking all events into account, you can allocate resources and budgets efficiently.
Contingency plan: What to do if control indicators detect problems? The best decisions are made calmly and in good time. That is why it is so important to define early warning mechanisms and systems.
In this task of planning and controlling advertising nursing homes email list investment, technologies based on data science are of great help. Using the “Big Data” that the company has available, it is possible to predict customer behavior and design successful strategies.
In order to properly plan advertising campaigns, analytical marketing research models are used. In this way, it is possible to find emerging trends from different sources of company data. The emergence of techniques such as “Semantic Media Analytics”, “Internet of Things (IoT)”, “Internet of People (IoP)” or “Machine Learning” have been a very positive milestone in the way information is collected and processed. A new digital environment , with work protocols that include data science, changes the rules of the advertising sector.
Technological advances have made it possible to create advertising messages that are relevant to the target audience. They can be broadcast at a precise moment, thus increasing the effectiveness of advertising investment. And, in addition, we can design advertising taking into account the recipient's location.
The interactivity that can be implemented in advertising pieces turns advertising into a conversation. The possibility of identifying user profiles (even reaching details of their behavior that the user may not even be aware of) allows messages to be personalized.
And the possibility of measuring advertising effectiveness in a much more agile, almost immediate way, has opened the doors to a new way of working in communication and advertising.
Objectives of the comprehensive communication plan.Setting a challenging, yet credible, objective is essential. A word of advice: never assign communication objectives that should be the responsibility of other channels or business resources.
In this part of the plan, the objective included in the briefing is developed, taking into account the secondary objectives that will lead us to the main one. In other words, an objective tree is designed. In this way, the main problem is broken down into more specific problems, thus facilitating its solution.
Communication strategy.Brand territory. Brand territory or territories are the conceptual spaces that determine competitive and communication positioning.
Copy Strategy. The copy, also known as the communication axis, is the central idea that the campaign wants to convey, it is the message itself. It is, therefore, the basis of all the work, both creative (in charge of the transmission axis) and media planning (or selection of transmission channels).
Creative strategy. This is the central idea of the communication or advertising campaign. Broadly speaking, with a brief argument. It is also the idea that we want to be fixed in the minds of our potential clients, our target group.
Media plan.
Budget allocation. It is a waste of time (and dreams) to create a wonderful, very creative campaign that cannot be carried out due to a lack of communication budget.
Timing of communication campaigns. We recommend planning a year in advance. Taking all events into account, you can allocate resources and budgets efficiently.
Contingency plan: What to do if control indicators detect problems? The best decisions are made calmly and in good time. That is why it is so important to define early warning mechanisms and systems.
In this task of planning and controlling advertising nursing homes email list investment, technologies based on data science are of great help. Using the “Big Data” that the company has available, it is possible to predict customer behavior and design successful strategies.
In order to properly plan advertising campaigns, analytical marketing research models are used. In this way, it is possible to find emerging trends from different sources of company data. The emergence of techniques such as “Semantic Media Analytics”, “Internet of Things (IoT)”, “Internet of People (IoP)” or “Machine Learning” have been a very positive milestone in the way information is collected and processed. A new digital environment , with work protocols that include data science, changes the rules of the advertising sector.
Technological advances have made it possible to create advertising messages that are relevant to the target audience. They can be broadcast at a precise moment, thus increasing the effectiveness of advertising investment. And, in addition, we can design advertising taking into account the recipient's location.
The interactivity that can be implemented in advertising pieces turns advertising into a conversation. The possibility of identifying user profiles (even reaching details of their behavior that the user may not even be aware of) allows messages to be personalized.
And the possibility of measuring advertising effectiveness in a much more agile, almost immediate way, has opened the doors to a new way of working in communication and advertising.