Our Lightspeed Loyalty program goes omnichannel
Posted: Sun Dec 22, 2024 9:11 am
Customer behavior has changed, and Lightspeed is working to help our merchants adapt. In addition to launching Mobile Tap to make payments easier and eWallet to reduce online transaction errors, we’ve been hard at work on a new part of our Analytics suite that merchants can use to ensure they’re basing their decisions on accurate data: Analytics Core .
Changing customer behavior can’t be measured by gut instinct or past observations alone. Social distancing has changed everything, and retailers need a way to gather actionable insights. By being able to quickly and cost-effectively gather deep analytics, Analytics Core helps retailers stay on top of what their business needs to succeed.
Deep, actionable insights for retailers
Access to robust analytics is essential to running a data-driven business, but with all the changes retailers are making to meet the changing needs of their customers, many don’t have the time to learn a complex, high-end telegram free number philippines analytics platform. They need reports and data that are affordable to access and quick and easy to use. At the same time, simple reports aren’t enough; retailers need insights that go beyond checking sales totals at the end of the day.
This is where the Analytics Core feature shines. You can gain access to comprehensive reporting and in-depth data that retailers can act on with less overhead and less time. By using Analytics Core, retailers will have access to reports such as:
Sales Insights: Quickly measure the results of new sales tactics, such as curbside pickup and new e-commerce campaigns, to make data-driven decisions.
Example report: “Year-over-Year Sales,” a way for retailers to measure how their current sales figures stack up against historical data.
Example report: “Commonly Bought Together,” a way for retailers to choose products for bundles or discounts based on hard data about what interests their customers.
Inventory Reporting: Balance profits and costs and optimize purchasing with clear insight into inventory performance.
Example report: “Dusty Inventory,” a way for retailers to determine which inventory is not moving at its current price and therefore needs to be discounted to move.
Employee reports: These help measure how well employees are meeting key objectives and identify areas where additional training may be needed to keep the business healthy in the face of new challenges.
Analytics Core isn’t just about measuring in-store data, it gives retailers a clear view of how their business is performing across online and offline channels. Taken together, Analytics Core gives retailers control over their businesses with deep insights into their operations, which is exactly what they need in times of uncertainty.
Retailers can confidently measure Lightspeed's success
The world is changing and no one can predict what will happen next, but with real data, retailers can adapt quickly and continue to refine their approach while innovating and growing their businesses.
Currently, Lightspeed merchants can offer contactless payments anywhere in-store or at the curb with Mobile Tap , and they can provide their customers with a seamless online checkout experience with eWallet . Analytics Core will give them the ability to measure their success and continue to grow their approach with confidence, with deep analytics at a lower cost and less time spent building their own reports.
If you’d like to see how Analytics Core could help you better understand your business and customers, contact us .
Changing customer behavior can’t be measured by gut instinct or past observations alone. Social distancing has changed everything, and retailers need a way to gather actionable insights. By being able to quickly and cost-effectively gather deep analytics, Analytics Core helps retailers stay on top of what their business needs to succeed.
Deep, actionable insights for retailers
Access to robust analytics is essential to running a data-driven business, but with all the changes retailers are making to meet the changing needs of their customers, many don’t have the time to learn a complex, high-end telegram free number philippines analytics platform. They need reports and data that are affordable to access and quick and easy to use. At the same time, simple reports aren’t enough; retailers need insights that go beyond checking sales totals at the end of the day.
This is where the Analytics Core feature shines. You can gain access to comprehensive reporting and in-depth data that retailers can act on with less overhead and less time. By using Analytics Core, retailers will have access to reports such as:
Sales Insights: Quickly measure the results of new sales tactics, such as curbside pickup and new e-commerce campaigns, to make data-driven decisions.
Example report: “Year-over-Year Sales,” a way for retailers to measure how their current sales figures stack up against historical data.
Example report: “Commonly Bought Together,” a way for retailers to choose products for bundles or discounts based on hard data about what interests their customers.
Inventory Reporting: Balance profits and costs and optimize purchasing with clear insight into inventory performance.
Example report: “Dusty Inventory,” a way for retailers to determine which inventory is not moving at its current price and therefore needs to be discounted to move.
Employee reports: These help measure how well employees are meeting key objectives and identify areas where additional training may be needed to keep the business healthy in the face of new challenges.
Analytics Core isn’t just about measuring in-store data, it gives retailers a clear view of how their business is performing across online and offline channels. Taken together, Analytics Core gives retailers control over their businesses with deep insights into their operations, which is exactly what they need in times of uncertainty.
Retailers can confidently measure Lightspeed's success
The world is changing and no one can predict what will happen next, but with real data, retailers can adapt quickly and continue to refine their approach while innovating and growing their businesses.
Currently, Lightspeed merchants can offer contactless payments anywhere in-store or at the curb with Mobile Tap , and they can provide their customers with a seamless online checkout experience with eWallet . Analytics Core will give them the ability to measure their success and continue to grow their approach with confidence, with deep analytics at a lower cost and less time spent building their own reports.
If you’d like to see how Analytics Core could help you better understand your business and customers, contact us .