He has a nose for it!
And of course, they are responsible for the editorial tone of a brand , something that is not easy to achieve.
Something as simple as knowing that a text, a video and a meme belong to the same brand without having the associated logo.
How is it achieved?
Defining brand identity through content.
For example, if the tone is festive and fun, then exclamations and one-liners will likely be used frequently.
If, on the other hand, it is suggestive, the texts should convey an aura of mystery and sophistication.
These aspects must also be transferred to italy phone number the visual world; we are not just talking about text or audio.
For example, the video you can see below these lines is an extension of an ambitious project by the English fashion house Burberry.
The Art of the Trench is a blog (on Tumblr) created as a living document in homage to the brand's iconic piece and the people who wear it.
Youtube video thumbnail
Do you see any difference with the blog cover?
Obviously, both pieces breathe the same air, use the same visual language and are able to inspire the same audience because they share the same editorial tone.
Content Department - Example The art of the trench
Social media broadcasters, the rearguard
I'm sure you won't be surprised if of the four phases of content (planning, creation, dissemination and analysis) the one that most frustrates those involved is the second one.