Check your current website of course
Posted: Thu Jan 23, 2025 9:42 am
A website visitor would find your blog post in a basic funnel, click on a CTA, and land on a landing page for something awesome (like a case study or white paper). The visitor would receive that awesome thing via email and follow-up emails inviting them to learn more about your organization. Conversion Funnel ContentYour content will be considered a “superhero” when it works to feed the funnel so that, at some point along the journey, the right message is received at the right time and, BOOM, an action is taken that leads to a conversion.
These first two steps are geared toward someone belarus phone number database starting from scratch, but it's still good to do them periodically, even if you've already established a more sophisticated process. Step #: Conduct a content audit. A content audit aims to determine what content you already have and how it is being used. A content audit is very valuable because most organizations have much more marketing and sales material than they realize. , and collect any materials that are commonly used in print format (for example, trade show brochures or lead folders).
Your sales team may also have collateral that could be helpful. Start connecting the dots with the content you've found, paying attention to the performance data of each piece of collateral material. Step: Decide what content works well. Once the audit is done, it's time to decide what to keep and incorporate into a conversion funnel. You have two important guides to evaluate content: analysis and buyer personas. Use analytics to evaluate online content.
These first two steps are geared toward someone belarus phone number database starting from scratch, but it's still good to do them periodically, even if you've already established a more sophisticated process. Step #: Conduct a content audit. A content audit aims to determine what content you already have and how it is being used. A content audit is very valuable because most organizations have much more marketing and sales material than they realize. , and collect any materials that are commonly used in print format (for example, trade show brochures or lead folders).
Your sales team may also have collateral that could be helpful. Start connecting the dots with the content you've found, paying attention to the performance data of each piece of collateral material. Step: Decide what content works well. Once the audit is done, it's time to decide what to keep and incorporate into a conversion funnel. You have two important guides to evaluate content: analysis and buyer personas. Use analytics to evaluate online content.