Keyword Targeting
Keyword research involves identifying relevant keywords and phrases that the target audience uses to search for products or services that the company offers. This research and keywords in the content help to optimize websites and improve organic rankings by understanding user intent and search demand.
Therefore, always target keywords that most potential users search for to find specific products and services.
Using keywords
Since the audit is business-related, make sure to emphasize short keywords that are general and taiwan telephone number only contain a few words. Ranking these keywords is quite challenging, but they have all the potential to drive organic traffic to the website.
Apart from that, it is also vital to check that the keywords are being used appropriately throughout the website content. In simple words, do not miss any of the keyword opportunities but do not take advantage of them unnecessarily. Also, the target keyword of insertion is the main body of the content within the first 100 words.
Find relevant URLs
URL helps search engines and website visitors to know what the web page is about. Some of the effective tips that will help website owners to make the URL user-friendly are:-
Make sure you don't use random strings of letters and numbers
Use the help of the main keyword if you want to rank high
Add an accurate description of the page content.
Make sure to use hyphens between words.
Use only lowercase letters
Site speed
According to a report, if any of the websites take more than 3 seconds to load, there are high chances that users will leave the site and move to another service provider. In short, site speed directly affects user experience and search rankings. Auditing site speed involves analyzing factors such as page load times, server response times, and overall website performance. Optimizing site speed can reduce bounce rates and improve search visibility.
Images
There is no doubt that images add extra beauty to your website and help define the visions of the site visitors. Also, images can help with SEO strategy if they are optimized. The image you are going to use should be small in size and descriptive and should contain your keywords. Also, do not forget to break up the words in your image file name with hyphens. You have to use alt tags in your images, which search engines use to understand images. The alt tags you are going to use in your image should have keywords in them.
Links
Backlinks to the website play an essential role in ranking the sites on the top of SERPs and attracting organic traffic. That means the backlinks that the website must get will be of good quality as they play an important role in ranking business websites in search engines.
Generally, the links should come from unique and authoritative domains that will make the backlink profile of the website strong and better. For better results, you can check the backlinks with the help of various online tools like SEO Checker Tool, Ahrefs, Google Search Console, etc.
Meta tags
Google takes the help of title tags to know what the web page is all about. Here, if you talk about website visitors, then meta description tags help them to know what they can expect when they land on the web page. However, these tags also appear in SERPs.
During an enterprise SEO audit, SEO experts check web pages for meta tags and find out whether they are unique or not.
Mobile Device Compatibility
According to digital marketing experts, around 50% of website traffic comes from smartphones. Nowadays, Google prioritizes mobile versions of websites when indexing. That is why it is vital for business websites to be optimized for mobile devices.
Furthermore, responsive design allows your site to adapt to the device to deliver an excellent user experience. As a result, it works accurately and looks great whether someone is looking at it on a laptop, tablet, or smartphone. In this technological world, it is very easy to check if your website is mobile-friendly using Google's online tools.