Without going into too much detail, technical SEO is about how neatly your website is coded, how functional your menu and page structure is, and how well your website works across platforms (responsive design). It's also about the correct use of sitemaps and structured data; it's about weeding out broken and dead links, avoiding duplicate content, and much more.
There were a lot of big words here. Instead, let me try to explain technical SEO as simply as I can. We all know the story of the three little pigs. It can give us a good idea of what technical search engine optimization really is:
The first pig built a house of straw. That's it until portuguese timor email list some tiny change occurs, like a wolf blowing really hard, or you get a few more visits than usual to your website. With the straw hut-building pig, the technical foundation – or technical search engine optimization – is of the lowest order imaginable.
The other pig did a better job, but the house made of wood eventually collapsed anyway. Then we're talking about bigger problems than just a lot of visitors. Maybe there were some uninvited guests, like dirty, virus-infected werewolves, or even hackers who want to exploit your weaknesses for all they're worth.
What is SEO? Learn from the Three Little Pigs!
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