1. Let's start with the most harmless thing - now you can filter comments on your community wall (the comment filter is configured in the "Community Management" section).
Pros: manual moderation of offensive and aggressive comments (well, where would we be without them, freedom of speech) is now a thing of the past, comments are deleted immediately after publication, and can subsequently be restored manually at the discretion of the community moderator.
Cons : working with negative reviews is one of latest phone number database the pillars on which your brand promotion in social networks is based, as for the methods and forms of expressing this negativity... everyone does it in their own way. Be sure to review the comments and unsubscribe to users, why the comment was deleted, do not let everything slide.
2. Advertising posts and recommended communities began to be embedded into users’ news feeds.
Pros: fabulously wide information coverage.
Cons: fabulous budgets, currently only available to very large advertisers.
3. Added the ability to generate a report for a single post.
Pros: Now it’s even easier to track the effectiveness of each promotional event! You can not only estimate the approximate reach of an advertising post, but also the user’s reaction to it — whether they went to the group, joined it, or completely hid your community’s posts.
Cons: this "perk" is only available to communities with over 10,000 subscribers. So we grow, develop and gain access to unique information. Wink
4. It gets even more interesting! Now you can receive users' questions even faster and more conveniently in the format of a regular dialogue.
Pros: Convenience for both moderators and subscribers. Moderators quickly receive and process messages; subscribers now only need to click one button under the community avatar, rather than mess with the recipients.
Cons: Unfortunately, administrators of their communities will not see messages when logging into VK using mobile applications.
5. And finally, one of the best innovations of the outgoing year is the product showcase!
Pros: visual presentation of your product range with prices, effective placement under the group description (or pinned post), convenient interface for interacting with clients.
Cons: products can only be viewed and their descriptions read, the service does not yet include a shopping cart or a linked payment system. But in the future, such functionality will probably be considered. Also, this functionality is not suitable for every business topic - it is difficult to place a very wide and deep assortment there, there is no way to adequately place services.
This is probably where the list of the most notable innovations of the Vkontakte network this year ends... Let's hope that next year, or even before the end of this year, the developers will delight us with new opportunities!
Don't miss the chance to become more visible on social networks, and we will try to help you with this.