CRO on mobile. The moment of purchase is crucial for the user
Posted: Sun Dec 22, 2024 8:39 am
It's been a long time since we've heard people tell you to pay attention to the mobile version of your website. More traffic, greater engagement, better organic ranking, Local SEO. The benefits are truly countless, but have you ever stopped to think about conversions? They also need to be optimized for mobile versions of your pages. How about checking out these tips from Google itself to optimize CRO (Conversion Rate Optimization) on mobile!
Reducing shopping anxiety
Shopping anxiety can be high when shopping online – especially when lack of space can make it difficult to compare on your phone. Learn how anxiety spikes when shopping online and what can help reduce them.
Graph representing anxiety levels during online shopping.
A/B testing on anxiety peaks
A/B test all elements of your anxiety spikes.
Reviews – Test review formats and placement on pages. Depending on the product and the type of code number of philippines consumer, they tend to go straight to the comments section.
Comparison – Experiment with different ways to display related products that can be compared. As mentioned, the smaller screens of mobile devices can be quite challenging, but there are many layout options. Prioritize the crucial information for each type of product to be presented in a summarized format.
Fees – 61% of visitors will abandon their purchase* if new fees or costs appear at checkout that were not previously disclosed. *Baymard Institute, 2016
Urgency, relevance and reducing distraction
Persuasion techniques like urgency can help motivate mobile consumers to take action. When used with relevance and reduced distractions, they can be a powerful tool for increasing conversions. We like to think of ourselves as rational decision-makers. But research shows that other factors are at play when it comes to making a purchase – brand, authority, building consumer identity, and urgency and how it taps into consumers’ fear of missing out.
A/B Testing Using Urgency
Remember that different types of behavior respond differently to persuasion techniques. Understand what triggers your visitors by A/B testing the following methods:
✓ limited editions
✓ Show low stock
✓ Count down to when the sale ends
Importance of speed and mobile experience
Before we look at the stages of mobile CRO, we need to talk about the basics. Your mobile site needs to be fast and provide a truly mobile experience for the user. Here are some points to consider.
Website speed
Consumer expectations for mobile devices have increased, and fast loading times are crucial to ensuring more mobile conversions. In the second installment of our series, we’ll look at why speed is so important and how you can improve your mobile site’s performance.
Focus on mobile design
When your team is planning a new design or campaign – create, test and analyze on mobile. That’s how most of your audience will experience it.
Set a KPI to achieve as high a conversion rate on mobile as on desktop
Divide your mobile conversion rate by your desktop conversion rate and let the “relative mobile conversion rate” help you track how your mobile site is getting stronger or weaker. Since the same campaigns and seasons affect both mobile and desktop, this metric will allow you to see just how much your mobile site is improving. The average for large ecommerce companies in the US is 53%* – so aim for 60% or 70%! *Monetate Ecommerce Quarterly, August 2018
Team ready to work with Conversion Rate Optimization
CRO is the process of researching and evaluating your website, creating hypotheses about how to improve it, and then testing them to see whether real users respond positively or not. Using A/B and UX testing, your business can base decision-making on data. Hire a CRO agency or hire a team.
Reducing shopping anxiety
Shopping anxiety can be high when shopping online – especially when lack of space can make it difficult to compare on your phone. Learn how anxiety spikes when shopping online and what can help reduce them.
Graph representing anxiety levels during online shopping.
A/B testing on anxiety peaks
A/B test all elements of your anxiety spikes.
Reviews – Test review formats and placement on pages. Depending on the product and the type of code number of philippines consumer, they tend to go straight to the comments section.
Comparison – Experiment with different ways to display related products that can be compared. As mentioned, the smaller screens of mobile devices can be quite challenging, but there are many layout options. Prioritize the crucial information for each type of product to be presented in a summarized format.
Fees – 61% of visitors will abandon their purchase* if new fees or costs appear at checkout that were not previously disclosed. *Baymard Institute, 2016
Urgency, relevance and reducing distraction
Persuasion techniques like urgency can help motivate mobile consumers to take action. When used with relevance and reduced distractions, they can be a powerful tool for increasing conversions. We like to think of ourselves as rational decision-makers. But research shows that other factors are at play when it comes to making a purchase – brand, authority, building consumer identity, and urgency and how it taps into consumers’ fear of missing out.
A/B Testing Using Urgency
Remember that different types of behavior respond differently to persuasion techniques. Understand what triggers your visitors by A/B testing the following methods:
✓ limited editions
✓ Show low stock
✓ Count down to when the sale ends
Importance of speed and mobile experience
Before we look at the stages of mobile CRO, we need to talk about the basics. Your mobile site needs to be fast and provide a truly mobile experience for the user. Here are some points to consider.
Website speed
Consumer expectations for mobile devices have increased, and fast loading times are crucial to ensuring more mobile conversions. In the second installment of our series, we’ll look at why speed is so important and how you can improve your mobile site’s performance.
Focus on mobile design
When your team is planning a new design or campaign – create, test and analyze on mobile. That’s how most of your audience will experience it.
Set a KPI to achieve as high a conversion rate on mobile as on desktop
Divide your mobile conversion rate by your desktop conversion rate and let the “relative mobile conversion rate” help you track how your mobile site is getting stronger or weaker. Since the same campaigns and seasons affect both mobile and desktop, this metric will allow you to see just how much your mobile site is improving. The average for large ecommerce companies in the US is 53%* – so aim for 60% or 70%! *Monetate Ecommerce Quarterly, August 2018
Team ready to work with Conversion Rate Optimization
CRO is the process of researching and evaluating your website, creating hypotheses about how to improve it, and then testing them to see whether real users respond positively or not. Using A/B and UX testing, your business can base decision-making on data. Hire a CRO agency or hire a team.