The decision to design a new B2B sales process has been the perfect "excuse" to start with an Industrial Marketing idea that is very sales-oriented. This has given them much more confidence to get started.
Your best customers have not been buying from you for so many how to get australia whatsapp number years because of your products or your prices. Instead, they have been buying from you because you help them generate business, efficiency or increase the value of their value proposition.
Look for and value that you help him, not that you sell him. Through a value proposition that is very adapted to him with products, services, people, expertise, brands, etc.
All of this involves differentiation and this entails a really significant cost and effort, which must also be reflected in the forms of relationship through the design of the B2B or industrial sales process.