Data Science for Improving Advertising Performance
As mentioned earlier, data science can be defined as the art malaysia phone number example of discovering new trends through information.
In reality it is much more complex than that, but if we focus on the world of Pay-per-Click we know for sure how fundamental metrics , and therefore data, are.
Among the KPIs that a marketer breathes every day we find:
conversion rates,
cost per click,
cost per acquisition,
revenue per click,
return on advertising spend.
But in data science we also need to analyze where all these results come from , starting from clicks on ads which in turn provide a large amount of information such as, for example, the location, device used by users and when (intended as time and day of the week) when people are most likely to click.