We wanted to stand out by creating an interactive and ultra-personalized message where the customer could find both the coffee they had ordered the most during the year, but also a suggestion of a coffee that they might like in order to continue the discoveries for the year to come!
It’s great to see that customers have made an average of more than 6 interactions on the page, this clearly shows that they are interested in these personal recommendations. – Coline Ladavière, Loyalty Project Manager at Nespresso
How Sinch supports you in your RCS strategy
If Nespresso’s example and creativity inspire you, why not give RCS a try yourself? Download our RCS overview and case study guide , where we explain how to encourage your business to adopt this channel.
RCS: Gateway to Conversational Marketing
And when you’re ready to discuss conversational messaging taiwan contact number and RCS further, reach out to us ! Our teams are ready to help you create messaging experiences that meet your customers’ expectations.Micromania: Doubles the visibility of its communications with RCS
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Operation Crazy Christmas
In order to best support its customers in their Christmas shopping, Micromania-Zing has decided to implement an omnichannel strategy combining newsletters, Rich SMS & RCS.
Use Case Micromania
The RCS was deployed a few days before Christmas to target customers who had not yet purchased gifts. The goal was both to gain visibility and to boost traffic in store and on their e-commerce site.
Quotes
Caroline Pineau Marescal
Data & CRM Manager, Micromania
"The contact strategy that we deploy around the customer is based on a specialized and coherent system, allowing us to develop the customer experience and engagement. We are therefore constantly adapting, particularly at the end of the year when the consumer is over-solicited. The RCS was an obvious choice to strengthen our system with a conversational format. Thanks to the support and expertise of Sinch, it has allowed us to boost traffic on an audience looking for a good deal."BPCE Financement: Spring competition
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Micromania figures
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