Discover all the details of Trade Marketing!
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What is Trade Marketing?
Trade Marketing is a marketing tool that seeks to help brands gain prominence at points of sale with the aim of staying and maintaining their position in the market. It is a set of canada whatsapp number list strategies that boost consumption by transforming points of sale. How does it transform them? By making them more attractive and improving the user experience, with the aim of increasing sales and optimising the performance of distribution channels.
How can Trade Marketing be carried out? Below we propose some actions that help to implement Trade Marketing strategies:
Plan in detail all the strategies you are going to implement before you start.
Don't just look for short-term results, but rather for medium- and long-term results . Short-term results, if not achieved, can be demotivating!
Long-term actions are those that can offer better results .
Analyze what has been achieved . If we do not measure results, we will never be able to know if the actions and strategies implemented have been favorable for the brand.
Make Trade Marketing part of any of your overall strategies.
Trade marketing objectives
The main objective of Trade Marketing is, without a doubt, to turn a certain point of sale of a product or service into an attractive space for the public, a space where said public can have a positive and unforgettable shopping experience.
Other objectives that stand out in this marketing discipline are the following:
Optimize rotation at the point of sale.
Implement merchandising and branding strategies .
Conduct special promotions at points of sale to boost sales and improve profits.
Increase traffic at each point of sale.
Develop a joint strategy between the supplier and the distributor.