At Bloo Media we want to give you the main keys to these two concepts and teach you how to apply them in your marketing strategies and in your online store, so that your sales start to skyrocket.
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Cross Selling or cross selling
Cross-selling is a concept taiwan whatsapp number known in marketing as ' cross selling ' and consists of offering a client or potential client different products that complement the product they have purchased or are thinking of purchasing.
The objective of this technique is to try to get the customer to spend more money than they had originally planned to spend, convincing them to buy products that perfectly complement their main purchase intention.
As you may have noticed, in the definition of cross selling we have mentioned both clients and potential clients, and this technique is not only used with clients that are already closed, but can also be applied to those who may become clients.
Up Selling
Upselling is a different concept. It consists of offering customers or potential customers additional products that are optimal or better than the product they had in mind. The main objective of this sales strategy is customer satisfaction through products that adapt to their needs better than the product they initially intended to buy.
In short, this strategy is about offering products with superior features to the products that customers initially intended to purchase.
Advantages of complementing both strategies
Both strategies, Up Selling and Cross Selling, although they are different, have in common that they offer customers products similar or complementary to the products that have aroused their interest in purchasing , and many advantages for the company. Some of the most notable are the following:
Increase sales: the implementation of this type of strategy results in significant sales growth , which translates into greater profits for the company.
Increase the visibility of other products: These strategies also promote the visibility of other company products. Both are a good way to promote new products or products that provide greater benefits to the company.
Remind the customer of products of interest: these strategies also serve to remind the consumer that there are products that may be of interest to them and that they can purchase them whenever they want.
Customer loyalty: These are good strategies for customer loyalty , since today's audiences are very used to being shown these types of items related to their purchase to avoid having to search for them themselves. It is a great way to improve the user experience.
e-commerce marketing