Meta, the company responsible for both social networks, decided to create this option to comply with European Union data protection laws.
This change allows users to choose ads that don't rely on detailed data like browsing history or personal interests.
With this, Meta tries to offer users more control over how their data is used.
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Meta made this decision to comply with new European Union data protection chinese overseas asia database rules, specifically the General Data Protection Regulation (GDPR) and the Digital Markets Act (DMA).
These laws require companies to better protect users’ privacy. In other words, companies need to be more transparent about the data they collect and how they use it.
Previously, ads on Facebook and Instagram were always personalized. This meant that Meta used a lot of data about users to show specific ads to each person.
This data included age, location, interests and even browsing history. European users can now choose whether to continue with this ad model or opt for less personalized ads that use less data.
How do less personalized ads work?
Less personalized ads use only basic user information, such as age, location, and gender.
Additionally, these ads are based on the context of what the user is currently viewing.
For example, if you are viewing travel photos, you may receive ads about tourist destinations, without Meta needing to know the details of your life and interests.
This model reduces the collection of personal data, but does not eliminate all ads. Users will still see some ads, which will be visible for a few seconds before being able to be dismissed.
The idea is that ads appear in a less invasive way and without using detailed personal information.
How does this change affect users' privacy?
The option for less personalized ads is an important step forward for the privacy of users in the European Union.
With this change, Meta is giving people more control over how their data is used.
Users can now choose an ad option that uses less personal information.
This is a direct response to concerns from authorities and consumers about online privacy.
This new model also shows that big tech companies are adapting to the demands of the European Union.
The goal is to offer a safer and more transparent digital experience, where users know what is happening with their data and can decide how it will be used.