Summer is a time when we all take a few moments to relax and slow down. However, for us small business owners, that doesn't mean we completely abandon social media activities.
With a bit of creativity and good ideas for light summer content, you can harness the power of social media and strengthen your brand's visibility this summer.
BASIC PACKAGE SOCIAL NETWORKS - ONE-TIME PAYMENT
Buy Now
Today I'm sharing 5 fresh social media post ideas to help you make the most of your summer:
1. Highlight summer-themed products
Share attractive images and descriptions of your products or services that are related to summer.
Create posts that express the lightness and relaxed nature of summer. Such content is uk mobile phone database engaging and can increase engagement with your followers on social media.
Summer is also a good time to showcase products or services that are only available during this period. This can attract additional attention and interest among your audience.
A combination of summer-themed posts and exclusive summer offers can help increase your brand awareness and encourage more interaction with followers.
E-course Creativity on Social Media
Buy Now
2. Organize a summer giveaway or competition
Take advantage of the summer atmosphere by hosting a giveaway or competition. Here are some ideas on how you can do this:
Invite your followers to participate in a photo contest (e.g., have them take summer photos).
Organize a caption challenge where followers write the best description for a specific summer photo.
Encourage followers to share their favorite summer memories.
Such events increase follower engagement and encourage users to create content (UGC - User Generated Content), which you can then share on your social networks.
3. Share outdoor activities that your company encourages
Encourage your followers to spend time outdoors with summer activity suggestions that align with your brand values. This way, you can show the personal side of your business and allow followers to get to know you better.
For example:
If you have a restaurant, brewery, winery, or food brand, suggest ideas for picnics or outdoor gatherings and suggest your products that they can use.
If you have a boutique or sell fashion clothing, show off your clothes in nature and on the beach.
4. Create polls with a summer theme
Encourage interaction by preparing an interesting summer-themed survey.
Here are some ways to do this:
Ask your followers what their favorite summer destinations are.
Ask them what food they like best during the summer months.
Ask for ideas for weekend trips.
Create a summer reading list with your followers or summer ideas for watching series or movies.
You can share these polls as regular posts on your profile or include them in your Instagram or Facebook stories, where they can be even more fun and interactive. The questions can be general or specific and related to your products and services.
Such summer surveys help you better understand your audience and create a sense of community among your followers.
5. Create a post series: "10 Ways to Beat the Summer Heat in [City Name]"
Present the best locations in the city where you live where you can have fun and cool off at the same time. For example, your favorite pastry shop, your favorite place where they serve great iced coffee, a library or a quiet corner where you can read a good book in peace, a city swimming pool, locations in the city where they offer good entertainment for the youngest...:
• Post a story every day that features one of these locations.
• Share a series of images as an Instagram post.
• Make a video showing one of these places, or use this for a reel.
• Create a boomerang image for a story showing activity at one of the locations.
• Create a reel with ten ways to beat the heat.
The summer months offer the ideal backdrop for interacting with your audience, as people are more relaxed and ready for new experiences.
Make sure your posts are interesting and genuine, as this will help build trust with your audience. Post content that is useful and interesting to your audience, which will encourage greater engagement.
Take advantage of the summer to do some light-hearted content and have some fun doing it. Summer is a time when you can really express your creativity and make sure your social media doesn't "go to sleep".
Webinar recording: The Future of Marketing and AI Tools in 2024
Buy Now
Also, use the summer to prepare new marketing strategies for the last half of the year. The important information I shared with you in the webinar can help you with this.