As expected,The need to hire a person in charge of the proper functioning of these platforms became vital and thus the community manager was born as an important branch within digital marketing.To understand what functions a community manager performs and why you should hire one for your company, let's first start by understanding its definition and what this term specifically refers to.
Etymologically, the word community manager refers to a virtual community administrator. Its name in English has become popular in the world of social media and surely, any digital marketing agency will offer you this service, due to the great boom it has had in recent years.
Conceptually,A community manager is a person assigned to the management, construction and administration of the different types of content that are to be published on social networks.This is a person who supports and defends the relationships between companies and their customers in the digital field. Based on this, they understand the organization's objectives and act accordingly to achieve them.
While a community manager must possess a set of intrinsic qualities, such as empathy, ingenuity and creativity,He is also a person who has extensive knowledge in writing, content research, keyword use, strategy design, process management and the use of 2.0 tools.
Why should you hire a community manager for your company?
Humanize the relationship with your clients
One of the main tasks of a community manager is to manage and lead the online presence of brands, also taking care of the customer service that they need to carry out through their social channels . Let us remember for a moment that between companies and their clients, social networks constitute a communication bridge, where dialogue and the exchange of knowledge coexist.
Los community manager Under certain corporate guidelines, they respond to comments and messages that people send,whether to clarify doubts or to give their opinions regarding a service and/or product. For clients or people who are on the way to becoming clients, this personalized gesture is very important because it makes them feel that they are being listened to and taken into consideration by another person.
In this sense, a community manager is responsible for humanizing the relationship with your clients and making it closer, more personal and pleasant. Thanks to this work, clients feel reciprocated and confident with the brands.
They publish valuable content for your company
Although a community manager has key guidelines behind him on how to structure your content,Among its main functions is also to investigate which is the best content to publish on your networks and adapt it to each of them.Social media demands a hectic pace of posting, especially on platforms like Twitter and Instagram Stories. Even if you choose not to post every day, when you do, the update should be quality.
A community manager with the right tools is a person who is trained japan whatsapp number to find relevant topics that perfectly relate to your social communication strategy. He or she will research new content ideas to develop in your company, either through a competitor analysis or market trends, but without straying from your editorial guidelines.
It is well known that there are multiple tools to program content on social networks in the short and long term. A community manager is not a machine that will always be at your disposal 24 hours a day, 7 days a week. So among his skillsIt is also important to know at what time and through what tools, to schedule content on your social networks.It is very common to be presented with content grids, which give you a broad overview of what exactly is up for publication (copy), on which social network, at what time and under what conditions.
They know your target audience
A community manager knows exactly what your followers' tastes are, what they like to see, read and hear from you. Not only because they have studied in depth what your mission, vision and objectives are as a company, but they are constantly interacting with their audience and getting to know them better. Most importantly, hiring a community manager will allow you to gradually build your buyer personas through the information they collect from your clients.
A buyer persona is a profile that describes in depth what characteristics your potential customers must have in order to be considered qualified sales opportunities. In that sense,A community manager can accompany you during this process of knowing and appreciating how your followers think and act,which is vital to generate a long-lasting relationship with them and meet their needs in every way: not only through products and/or services, but also through valuable content and personalized attention.
Manage your metrics
Within the organizational world, it is well known that what cannot be measured cannot be improved. In this sense, obtaining metrics regarding the progress of your digital marketing strategies on social networks is essential to know what your mistakes and successes have been along the way. Posting on social networks without having a prior plan that indicates the objectives and metrics you want to observe such as: number of followers, number of likes, number of shares, number of interactions, etc., is a mistake you cannot make. It is like walking in a turbulent sea without a compass to guide you.
In this sense, a community manager will not only help you in your process to achieve these metrics, butIt will also present you with reports of your progress weekly, monthly or half-yearly,so that you have a much broader view not only of the work that your entire marketing team has been doing, but also of the impact that your content strategies have had. So a community manager will guide you and go hand in hand with you in this process. If they understand very well what you want to convey with your brand, they will be able to establish the correct KPIs, interpret them and decide which ones are the most appropriate.
As you have seen throughout this article, hiring a community manager for your company is essential to successfully develop your social media marketing strategies . This is an ally that has the professionalism that your company deserves to materialize your objectives in terms of the relationship you want to establish with your communities of followers and, at the same time, readers. Hiring a community manager for your company is an investment that will bear great fruit in the long term.