What is Growth Hacking and how can I use it in my company?
Posted: Sun Dec 22, 2024 6:23 am
Growth Hacking is the term used to define innovative growth strategies that combine marketing techniques and engineering resources. The term became popular because it was widely used by Silicon Valley startups. Sean Ellis was the first to use and create the expression. He created GrowthHackers.com, a very complete discussion forum on the subject and from where I got some ideas for this post.
That’s it in a nutshell. But to understand how you can use these email list providers in france techniques in your company, let’s understand a few points better.
“Growth Hacking is experiment-driven marketing.” (Sean Ellis)
There are many ways to achieve this growth: from customer service to development and engineering: growth should be the common goal across all departments. Here are some examples of strategies and resources you can use: viral marketing, public relations, guerrilla marketing, paid social media, inbound marketing, inbound sales, Growth Driven Design, SEO, email marketing, affiliate marketing, engineering techniques, business development, events and lectures, use of existing platforms, trade shows.
The trick is to find actions or triggers that, when created, promote significant growth or accelerate existing growth.
It is proven that angry customers quickly change their minds and stop buying from a brand. That is why your website, app or online store must be extremely efficient from your customer's point of view. A beautiful website design may not convert leads or solve the problem of the person accessing it. In the case of e-commerce, the goal is to sell and this process needs to be as simple and intuitive as possible.
Growth Hacking-1.png
Where can I use Growth Hacking in my company?
Now that you have seen the countless possibilities, realize that they can be used in different opportunities. From launching a product, improving brand awareness and engagement, increasing the number of contacts generated and, most importantly, increasing conversion and sales. Sometimes, including a phrase, image or video on a landing page, removing a field that asks for unnecessary information from a contact form or changing the color and text of a button with a Call to Action can significantly increase the rates.
And it is in these situations that you need to develop hypotheses and run experiments to constantly grow and improve.
That's why it's super important to understand how people act when making a purchase, what motivates them, and what their pain points and challenges are. In other words, you need to understand people's behavior very well, in what we call the consumer journey.
Hubspot Case Study
There are many cases of companies that have grown rapidly using these techniques. That's why I'm going to choose the case of Hubspot, where we are Gold partners in Inbound Marketing, Inbound Sales and Growth Driven Design .
For those who don't know, Hubspot is the company behind the term Inbound Marketing. They have become a reference in the highly competitive segment of digital marketing tools. They went from being just an idea in 2004 to a company worth over 50 million dollars in 2012.
In 2006 they had only 3 customers and ended 2011 with 8440 customers, earning 29 million dollars which is an impressive growth of 81% compared to the previous year, 2010. The company also raised several investments from large investors, such as General Catalyst, Matrix Partners, Scale Venture Partners, Google Ventures and Salesforce.
That’s it in a nutshell. But to understand how you can use these email list providers in france techniques in your company, let’s understand a few points better.
“Growth Hacking is experiment-driven marketing.” (Sean Ellis)
There are many ways to achieve this growth: from customer service to development and engineering: growth should be the common goal across all departments. Here are some examples of strategies and resources you can use: viral marketing, public relations, guerrilla marketing, paid social media, inbound marketing, inbound sales, Growth Driven Design, SEO, email marketing, affiliate marketing, engineering techniques, business development, events and lectures, use of existing platforms, trade shows.
The trick is to find actions or triggers that, when created, promote significant growth or accelerate existing growth.
It is proven that angry customers quickly change their minds and stop buying from a brand. That is why your website, app or online store must be extremely efficient from your customer's point of view. A beautiful website design may not convert leads or solve the problem of the person accessing it. In the case of e-commerce, the goal is to sell and this process needs to be as simple and intuitive as possible.
Growth Hacking-1.png
Where can I use Growth Hacking in my company?
Now that you have seen the countless possibilities, realize that they can be used in different opportunities. From launching a product, improving brand awareness and engagement, increasing the number of contacts generated and, most importantly, increasing conversion and sales. Sometimes, including a phrase, image or video on a landing page, removing a field that asks for unnecessary information from a contact form or changing the color and text of a button with a Call to Action can significantly increase the rates.
And it is in these situations that you need to develop hypotheses and run experiments to constantly grow and improve.
That's why it's super important to understand how people act when making a purchase, what motivates them, and what their pain points and challenges are. In other words, you need to understand people's behavior very well, in what we call the consumer journey.
Hubspot Case Study
There are many cases of companies that have grown rapidly using these techniques. That's why I'm going to choose the case of Hubspot, where we are Gold partners in Inbound Marketing, Inbound Sales and Growth Driven Design .
For those who don't know, Hubspot is the company behind the term Inbound Marketing. They have become a reference in the highly competitive segment of digital marketing tools. They went from being just an idea in 2004 to a company worth over 50 million dollars in 2012.
In 2006 they had only 3 customers and ended 2011 with 8440 customers, earning 29 million dollars which is an impressive growth of 81% compared to the previous year, 2010. The company also raised several investments from large investors, such as General Catalyst, Matrix Partners, Scale Venture Partners, Google Ventures and Salesforce.