Why is it worth using personalization in marketing?
How to personalize saudi arabia business email list marketing content for your customer?
Data collection and analysis
Audience segmentation
Creating personalized content
What forms of personalization are worth using?
Email Marketing
SMS marketing
Personalization in marketing is the process of adapting content, messages and offers to the individual needs and preferences of recipients. What is personalization in practice? It means creating unique experiences for each customer , based on their behavior, purchase history, interests and demographic data.
The aforementioned banner blindness is a problem that affects many marketers. It consists in the fact that customers, overwhelmed by the number of ads, start to simply ignore them. Personalization helps overcome this barrier by delivering content that is relevant and interesting to a specific recipient. Therefore, it is not treated in the same way as regular, mass messages for wide groups of recipients.
Thanks to advanced technologies such as artificial intelligence and data analytics, companies can collect and analyze huge amounts of information about their customers to provide them with personalized content at the right time and place. Therefore, today, personalization, contrary to what one might intuitively assume, does not have to require personal involvement. It can be automated to some extent.