A user persona is a collective image of a particular customer group based on accurate data about your audience and market research. You can have more than one user persona and sor russia phone number lookup them into profiles. The data in these profiles reflect your audience's characteristics and important user habits.
A clear idea of your primary user types is the cornerstone for developing a useful and efficient application.
Is It Worth Your Effort?
User personas are incredibly useful for good retention and UX personalization. They help reveal the different ways of searching, paying, and using applications, so you can focus every effort on improving the user experience through real data.
Referring to Accenture’s Personalization Pulse Check, 74% of consumers consider the idea of detailed customer profiles valuable if they receive better experiences, offers, and products.
For example, one more research stated that people are more than twice as likely to view personal offers as important than unimportant. Also, 52% expect personalized offers.
This shows us that user personas matter in making the basis for good personalization and creating a sense of uniqueness while interacting with a product.
Likewise, user personas benefit a business in several ways: