Keywords in Google Analytics
Posted: Sun Dec 22, 2024 5:05 am
Don't expect that Google Analytics can give you any informative data on keywords, especially organic keywords, due to the fact that the vast majority of your keywords will appear in the report as "not provided."
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However, there are some tools like Keyword Hero, which can turn your "not provided" keywords into informative data. You may also think that keywords that already generate traffic are not important to include in a keyword list, but if they are relevant to your site, you can certainly use them as root keywords as a starting point in other tools to generate more related keywords.
Keywords in Google Search Console
Another source for getting keywords that are currently driving traffic to your site, if you don’t have access to “not provided” keywords, is Google Search Console . GSC will only give you the first 1,000 keywords, but this is certainly a good starting point for finding keyword ideas, particularly if you don’t know the site well when you start keyword research. Again, this isn’t your final definitive list of keywords, but it should certainly spark ideas for finding related keywords.
If you're new to Google Search Console, you can find this data in the Performance reports. Select Queries, and then you can easily download all the data into a spreadsheet.
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Generating organic keyword ideas from your website
In addition to the above sources, which can tell you the keywords that are already driving vietnam phone number sample organic traffic to your site, there are additional tools that can give recommendations for new keywords based on a website and content analysis. Other tools can show you the entire universe of keywords your site is currently ranking for, and whether or not these keywords are driving traffic to you. Let's look at a few.
Google Ads
Google Ads (the service formally known as AdWords), while biased toward pay-per-click, is still a great source of keyword ideas. To use it to gather keyword ideas for a website, it's recommended that you have access to an account that actually spends money on Google Ads. If you don't have access to such an account, Google tends to offer broad ranges of keyword traffic rather than more accurate data.
As you'll see in the example below, Google doesn't always give you great data if you're researching keywords from an account that isn't actively spending money on Google Ads.
In the first example (an account that doesn't spend money on Google Ads) for the keyword "keyword research," Google simply gives a traffic range between 1,000 and 10,000 queries per month. That's a pretty wide range and doesn't really give a very accurate picture of what the traffic potential is for this term.
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Compare the above to the following example. This is the case of an account that spends money on Google Ads, and Google actually gives a much more accurate estimate of the number of queries per month, which is 5,400 queries.
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To get all the recommendations for keywords related to your site, simply select “Discover new keywords,” enter your website URL, and Google Ads will return a list of terms they think are relevant to your site. Remember, at this point, you’re just building your initial list of keywords, and not all of these keywords will actually be relevant.
image.png
However, there are some tools like Keyword Hero, which can turn your "not provided" keywords into informative data. You may also think that keywords that already generate traffic are not important to include in a keyword list, but if they are relevant to your site, you can certainly use them as root keywords as a starting point in other tools to generate more related keywords.
Keywords in Google Search Console
Another source for getting keywords that are currently driving traffic to your site, if you don’t have access to “not provided” keywords, is Google Search Console . GSC will only give you the first 1,000 keywords, but this is certainly a good starting point for finding keyword ideas, particularly if you don’t know the site well when you start keyword research. Again, this isn’t your final definitive list of keywords, but it should certainly spark ideas for finding related keywords.
If you're new to Google Search Console, you can find this data in the Performance reports. Select Queries, and then you can easily download all the data into a spreadsheet.
image.png
Generating organic keyword ideas from your website
In addition to the above sources, which can tell you the keywords that are already driving vietnam phone number sample organic traffic to your site, there are additional tools that can give recommendations for new keywords based on a website and content analysis. Other tools can show you the entire universe of keywords your site is currently ranking for, and whether or not these keywords are driving traffic to you. Let's look at a few.
Google Ads
Google Ads (the service formally known as AdWords), while biased toward pay-per-click, is still a great source of keyword ideas. To use it to gather keyword ideas for a website, it's recommended that you have access to an account that actually spends money on Google Ads. If you don't have access to such an account, Google tends to offer broad ranges of keyword traffic rather than more accurate data.
As you'll see in the example below, Google doesn't always give you great data if you're researching keywords from an account that isn't actively spending money on Google Ads.
In the first example (an account that doesn't spend money on Google Ads) for the keyword "keyword research," Google simply gives a traffic range between 1,000 and 10,000 queries per month. That's a pretty wide range and doesn't really give a very accurate picture of what the traffic potential is for this term.
image.png
Compare the above to the following example. This is the case of an account that spends money on Google Ads, and Google actually gives a much more accurate estimate of the number of queries per month, which is 5,400 queries.
img-semblog
To get all the recommendations for keywords related to your site, simply select “Discover new keywords,” enter your website URL, and Google Ads will return a list of terms they think are relevant to your site. Remember, at this point, you’re just building your initial list of keywords, and not all of these keywords will actually be relevant.