The problem is that these last two forms of empathy are no longer as innate as human empathy. They need to be worked on first.
The sales network is the main communication and branding kuwait phone number owner asset of B2B companies. It is their most natural and authentic form of expression, especially since products have become commoditized. But there is a problem: they are increasingly having difficulty showing themselves and activating all the value they have.
Why? There are two related reasons for the change. Your customer has changed generationally and the level of support they need from your organization, usually at a digital level, is not sufficient.
For example, look at the chart below from Gartner where it concludes that the time new purchasing teams will spend in meetings with potential suppliers is 17%. It will probably be a meeting via Zoom or Teams that will last 20 minutes and with another 5 suppliers mentioned afterwards. How do I capture the attention of that Millennial or Gen Z who is serving me?