Buyer persona: how to define your ideal client
Posted: Sun Dec 22, 2024 4:17 am
The phrase “buyer persona” is used in virtually every marketing course, article, and other educational material. Many businesses assume that everyone has a buyer persona, knows it, and knows how to use it.
It's a concept that even established businesses need to use to redefine their audience profile. And even more importantly for those who are just creating their marketing strategy .
What is a buyer persona?
A buyer persona is an abstract description of your ideal customer. It can be based on qualitative and quantitative data from market research, competitors, and existing customer profiles.
However, generating a buyer persona is not about describing a business's potential purchasing audience. It's about generating a set of data that can be used by marketing, sales, and product departments to create data-driven campaigns and smart investments.
Why is the buyer persona important for your business?
After conducting an initial market assessment , determining the buyer persona is the next step in defining marketing, product, and overall business strategies. After all, product and business development, along with marketing activities, come from knowledge about the target audience. Buyer personas help businesses decide:
Where to direct product development;
What type of content to create;
How to communicate with potential clients;
How to attract and retain customers.
The end result of defining a target customer is to capture the attention of quality visitors, italy mobile number example attract relevant potential customers and facilitate the conversion and retention process.
NetProspex has published a case study claiming that creating a buyer persona has doubled the number of page views per visit, increased visit duration by 900%, and increased marketing ROI by 171%.
Persona-based marketing results
Buyer personas (or ideal customers) can help in many essential business processes:
Product development relies on buyer persona data and the buying journey. Buyer persona profiles can reveal what the audience needs from the service or product. It allows development teams to prioritize product alterations and know when important changes need to be made to an offering.
Buyer persona profiles are used by marketers to improve marketing strategies. From keyword research to ad copy to content outsourcing decisions, the information can be used to create more effective promotional strategies.
By knowing the pain points and challenges of potential customers, sales teams can also use this information to refine their sales pitch and know which aspects of the product/service to highlight.
By using buyer persona profile information, customer service teams can improve their work by knowing in advance the problems and challenges that customers face.
It's a concept that even established businesses need to use to redefine their audience profile. And even more importantly for those who are just creating their marketing strategy .
What is a buyer persona?
A buyer persona is an abstract description of your ideal customer. It can be based on qualitative and quantitative data from market research, competitors, and existing customer profiles.
However, generating a buyer persona is not about describing a business's potential purchasing audience. It's about generating a set of data that can be used by marketing, sales, and product departments to create data-driven campaigns and smart investments.
Why is the buyer persona important for your business?
After conducting an initial market assessment , determining the buyer persona is the next step in defining marketing, product, and overall business strategies. After all, product and business development, along with marketing activities, come from knowledge about the target audience. Buyer personas help businesses decide:
Where to direct product development;
What type of content to create;
How to communicate with potential clients;
How to attract and retain customers.
The end result of defining a target customer is to capture the attention of quality visitors, italy mobile number example attract relevant potential customers and facilitate the conversion and retention process.
NetProspex has published a case study claiming that creating a buyer persona has doubled the number of page views per visit, increased visit duration by 900%, and increased marketing ROI by 171%.
Persona-based marketing results
Buyer personas (or ideal customers) can help in many essential business processes:
Product development relies on buyer persona data and the buying journey. Buyer persona profiles can reveal what the audience needs from the service or product. It allows development teams to prioritize product alterations and know when important changes need to be made to an offering.
Buyer persona profiles are used by marketers to improve marketing strategies. From keyword research to ad copy to content outsourcing decisions, the information can be used to create more effective promotional strategies.
By knowing the pain points and challenges of potential customers, sales teams can also use this information to refine their sales pitch and know which aspects of the product/service to highlight.
By using buyer persona profile information, customer service teams can improve their work by knowing in advance the problems and challenges that customers face.