Get inspired for your new content
Posted: Sat Dec 21, 2024 4:27 am
Search for your keywords easily
On the dashboard you will see an option that says “Explore”; by clicking on it you will not only be able to search for keywords to boost your SEO and improve your positioning, but you will also be able to make comparisons between several keywords.
We recommend that you do the latter to find out which keyword has a considerable search volume and apply it to your content strategy.
Keep in mind that a high search volume indicates that a good number of users are searching for this term and that they could therefore access your website if you are related to that term or keyword; remember that those who search are potential consumers.
On the other hand, it is advisable that you make headlines that go beyond simple terms: they can be phrases that could be used in an everyday conversation.
For example, don't put Inbound Marketing Startup, but rather: How to apply Inbound Marketing in my Startup?
Structure a content calendar
The best way to plan your content is by using Google Trends, because by seeing the peaks you will know in which months a topic is most trending.
That's why it's important to use the interest graph over time; by publishing these topics that are of interest in a specific month, you'll see how your traffic flows exponentially.
We recommend that you start posting this type of content with topics of interest days before the peaks.
Google Trends offers the option of viewing terms related to the one you office email list are searching for, so you can see what other topics are trending and whether any of them are useful for your type of business.
On the other hand, you have two options: Top queries and Rising queries. The first refers to the top searches at the moment and the second refers to terms that have been gaining importance in recent times.
Used wisely, you could take advantage of some topic that will lead you to increase your numbers in a surprising way and in a short time, but this also requires luck.
[Tweet “In Google Trends you have two options: top queries and rising queries that will help you with your content strategy.”]
Step by step to find trends for your content strategy
You might say: Great! I know everything I can do with Google Trends to optimize my content strategy, but how do I do it?
That's why we've created this guide so you don't get lost on the path to finding the most trending topics so your content is great.
On the dashboard you will see an option that says “Explore”; by clicking on it you will not only be able to search for keywords to boost your SEO and improve your positioning, but you will also be able to make comparisons between several keywords.
We recommend that you do the latter to find out which keyword has a considerable search volume and apply it to your content strategy.
Keep in mind that a high search volume indicates that a good number of users are searching for this term and that they could therefore access your website if you are related to that term or keyword; remember that those who search are potential consumers.
On the other hand, it is advisable that you make headlines that go beyond simple terms: they can be phrases that could be used in an everyday conversation.
For example, don't put Inbound Marketing Startup, but rather: How to apply Inbound Marketing in my Startup?
Structure a content calendar
The best way to plan your content is by using Google Trends, because by seeing the peaks you will know in which months a topic is most trending.
That's why it's important to use the interest graph over time; by publishing these topics that are of interest in a specific month, you'll see how your traffic flows exponentially.
We recommend that you start posting this type of content with topics of interest days before the peaks.
Google Trends offers the option of viewing terms related to the one you office email list are searching for, so you can see what other topics are trending and whether any of them are useful for your type of business.
On the other hand, you have two options: Top queries and Rising queries. The first refers to the top searches at the moment and the second refers to terms that have been gaining importance in recent times.
Used wisely, you could take advantage of some topic that will lead you to increase your numbers in a surprising way and in a short time, but this also requires luck.
[Tweet “In Google Trends you have two options: top queries and rising queries that will help you with your content strategy.”]
Step by step to find trends for your content strategy
You might say: Great! I know everything I can do with Google Trends to optimize my content strategy, but how do I do it?
That's why we've created this guide so you don't get lost on the path to finding the most trending topics so your content is great.