Breaking Taboos: Adult Product Retail in China

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Since the opening of the first sex shop in mainland China in 1993, the stigma surrounding brick-and-mortar stores for adult products has persisted. Decades later, Chinese consumers still feel uncomfortable purchasing in physical retail outlets, often leaving in a rush or shying away from face-to-face transactions. Consequently, the online space provides a more confident and judgment-free environment for adult product purchases.

Jusechengren (‘Orange Adult’), China’s largest adult product chain brand, recognized the need to address this secrecy and established an online platform to break through societal taboos in the adult product industry.

Jusechengren (‘Orange Adult’)
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