MDirector and ITH conduct a study on the use of email marketing in the hotel sector
Posted: Mon Jan 06, 2025 4:10 am
One of the main objectives of email marketing is to build customer loyalty, and if there is a sector interested in this, it is the hotel industry. This is one of the main reasons that encouraged the Hotel Technology Institute (ITH) and MDirector, Antevenio's email marketing platform, to prepare a study on the advantages of carrying out good online marketing campaigns , the ultimate goal of which is to communicate directly with the customer in an effective way, at the lowest possible cost.
The study, which was carried out with the Magic Costablanca Hotels and the Auditorium Hotel, shows that carrying out a good email marketing campaign does not consist of constantly sending communications without criteria. As Carlos Herrera , General Manager of MDirector, points out, “it is necessary to extract, through prior segmentation , the information that our client or potential client is waiting for in order to achieve, in parallel, that they feel informed, valued and well treated. This is achieved thanks to a good platform, a refined database and a good HTML design.”
Another aspect that stands out in the study is the importance of email marketing campaigns usa phone number list being carried out with creatives that pass the filters of email providers , since if not, all the effort will have been in vain. It is also necessary to take into account that email providers also analyze other parameters such as the frequency of sending, or the behavior of customers with respect to communications. The use of an appropriate email marketing platform, such as MDirector, guarantees that all customers receive the communication, since these usually have sending agreements with the main email providers.
These platforms also allow you to obtain a personalized and detailed report of each email with statistics on openings and clicks, which makes it easier to understand customer behavior and improve and personalize communications. The study also shows that having a good online marketing platform means savings in the short, medium and long term due to the low initial investment it requires and the great benefits that can be achieved with loyalty and reservations.
The study also foresees greater integration of email marketing with customer relationship management systems (CRM), enterprise resource planning systems (ERP), and social networks, since due to their segmentation capabilities, they are very effective platforms for feeding databases and attracting potential customers.
The full study can be seen at this link .
The study, which was carried out with the Magic Costablanca Hotels and the Auditorium Hotel, shows that carrying out a good email marketing campaign does not consist of constantly sending communications without criteria. As Carlos Herrera , General Manager of MDirector, points out, “it is necessary to extract, through prior segmentation , the information that our client or potential client is waiting for in order to achieve, in parallel, that they feel informed, valued and well treated. This is achieved thanks to a good platform, a refined database and a good HTML design.”
Another aspect that stands out in the study is the importance of email marketing campaigns usa phone number list being carried out with creatives that pass the filters of email providers , since if not, all the effort will have been in vain. It is also necessary to take into account that email providers also analyze other parameters such as the frequency of sending, or the behavior of customers with respect to communications. The use of an appropriate email marketing platform, such as MDirector, guarantees that all customers receive the communication, since these usually have sending agreements with the main email providers.
These platforms also allow you to obtain a personalized and detailed report of each email with statistics on openings and clicks, which makes it easier to understand customer behavior and improve and personalize communications. The study also shows that having a good online marketing platform means savings in the short, medium and long term due to the low initial investment it requires and the great benefits that can be achieved with loyalty and reservations.
The study also foresees greater integration of email marketing with customer relationship management systems (CRM), enterprise resource planning systems (ERP), and social networks, since due to their segmentation capabilities, they are very effective platforms for feeding databases and attracting potential customers.
The full study can be seen at this link .