Optimizing your display campaigns
Posted: Sun Jan 05, 2025 8:33 am
Remarketing
Remarketing allows you to target and track your website visitors with ads on different sites they briefly browse outside of your website after they first visit your website.
Remarketing targeting is much more sophisticated than you can show ads to everyone who visits your site.
For example, Google allows you to target your ads only to users who watched a video on your homepage and stayed on the site for a certain amount of time. The more remarketing lists you can create, the more strategic you can be when targeting your audience using the display network.
The main method you’ll use when optimizing display sri lanka mobile phone number campaigns is to regularly review the automatic placements report and add strong-performing placements to managed placement campaigns. I also recommend adding irrelevant or low-performing sites as negative placements to your automatic placement campaign.
Other optimization techniques for display campaigns include:
Excluding irrelevant categories
Excluding irrelevant audiences
Review reach using the Dimensions tab. Don't forget to increase your budget if you want to increase your reach!
Review ad performance by geographic area and exclude areas that regularly underperform (using the dimensions tab)
If you target mobile devices, add click-to-call extensions
Avoid mobile apps – Showing your ads in games and music apps probably won’t do you any good. Most people accidentally click on ads to quickly get back to their games. They want to entertain themselves rather than make a purchase or search for B2B services. Avoid wasting money on these accidental clicks.
There are many other strategies you can implement to consistently improve the performance of your display campaigns, but if you’re just getting started with the Display Network and want to closely monitor performance on specific sites, you should review your placement report regularly.
Which industries should consider display advertising?
Display advertising can be used to improve marketing performance for most businesses. In fact, in some industries, search can be very competitive, with display offering businesses the best opportunity to gain visibility.
Remarketing allows you to target and track your website visitors with ads on different sites they briefly browse outside of your website after they first visit your website.
Remarketing targeting is much more sophisticated than you can show ads to everyone who visits your site.
For example, Google allows you to target your ads only to users who watched a video on your homepage and stayed on the site for a certain amount of time. The more remarketing lists you can create, the more strategic you can be when targeting your audience using the display network.
The main method you’ll use when optimizing display sri lanka mobile phone number campaigns is to regularly review the automatic placements report and add strong-performing placements to managed placement campaigns. I also recommend adding irrelevant or low-performing sites as negative placements to your automatic placement campaign.
Other optimization techniques for display campaigns include:
Excluding irrelevant categories
Excluding irrelevant audiences
Review reach using the Dimensions tab. Don't forget to increase your budget if you want to increase your reach!
Review ad performance by geographic area and exclude areas that regularly underperform (using the dimensions tab)
If you target mobile devices, add click-to-call extensions
Avoid mobile apps – Showing your ads in games and music apps probably won’t do you any good. Most people accidentally click on ads to quickly get back to their games. They want to entertain themselves rather than make a purchase or search for B2B services. Avoid wasting money on these accidental clicks.
There are many other strategies you can implement to consistently improve the performance of your display campaigns, but if you’re just getting started with the Display Network and want to closely monitor performance on specific sites, you should review your placement report regularly.
Which industries should consider display advertising?
Display advertising can be used to improve marketing performance for most businesses. In fact, in some industries, search can be very competitive, with display offering businesses the best opportunity to gain visibility.