Did you know that Gamification can boost your team's engagement and, consequently, your company's results?
A team of engaged employees who are in tune with their work is a powerful force for more expressive results. A force that can produce more and generate more quality in what is produced.
One of the ways to form a team of collaborators like this is through actions and engagement methods, including gamification.
In this article, you will learn what gamification is and how it can be used to generate more team engagement.
What is Gamification?
Gamification is the use of concepts known from latvia email list games to motivate people to achieve a goal. It can also be defined as the application of game dynamics in situations where the goal is not pure fun .
This method is already widely used in education, both corporate and non-corporate. A survey by Talent MLS showed that around 80% of students say they would be more productive if the university they study at used gaming concepts.
The same survey also showed that around 75% of those interviewed play some type of digital game.
How the Gamification method works within a company
Some simple gamification concepts — such as rankings and reward systems — have been used in sales teams for a long time. Today, the possibilities for applying gamification in companies are much greater, making it possible to create an entire gamified corporate environment.
A very common practice of applying gamification in a company is through targeted training . It is a simple but very efficient way of changing behavior and improving employee engagement with the company.
Another way to implement this method in the company is to add digital environments through Serious Games . These are business-oriented games that involve simulations and virtual training.
Advantages and benefits of gamification in a company
Gamification, when well implemented, brings a series of advantages and benefits to a company.
Check out some of these benefits below:
Motivation : gamification can be a strong motivator for employees as it allows the establishment of an incentive system. This can be done through a points program or financial bonuses for meeting goals ;
Skills development : many skills and abilities that improve employee productivity can be developed through games;
Objectivity at Work : the implementation of gamification involves the collection of data on the results of activities in the company with greater precision. And with this data, a manager can be more objective and assertive in his work, for example;
Feedback and recognition : based on the performance indicators that are part of the gamification activities, an employee can get better feedback on their performance. In addition, the company can monitor the employees who perform better and give them the recognition they deserve, which improves their self-esteem and makes them more motivated.
How gamification improves company team engagement
Increasing the engagement of a company's team of employees can be done in 4 ways with gamification .
Creating competitions among employees is one of them. The company can, for example, create sales targets and results to be achieved by the sales team. And reward and recognize the salespeople who reach these targets.
This is an efficient way to increase engagement as well as company sales.
Another possibility is to give public recognition to employees who are performing well in their activities, creating seals, badges or other types of symbols that represent the acquired skills.
The company can also increase employee engagement by encouraging collaboration . In other words, by giving recognition and rewards, such as bonuses, to employees for the results of teamwork.