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Lyft was born to offer the same service as Uber

Posted: Sun Jan 05, 2025 5:44 am
by sumona
But it is also worth noting that, in recent times, Nike has remained in force and at the top of its segment when considering new forms of consumption. Thus, it also became a complete online store with interactive features that give it originality. In the distant year of 2013, the brand included an interactive showcase on its website so that users could virtually “try on” clothes and shoes.


Since then, it has been in constant modernization. In addition to the efficiency retail email list of these actions, in terms of user experience, the Nike website is a powerful source of information, as it collects data from clicks, page openings and visitor behavior in general. Lyft If there is one company that can threaten the all-powerful Uber in terms of urban and private transportation, it is Lyft. How did they do it? The American brand put into practice several of the main positioning factors: competition analysis, differentiation and humanization, among others.


but in a different way: presenting itself as a much friendlier and less luxurious platform that could be used by anyone, not just executives. In the beginning, the company gave tips and focused on attracting drivers with social skills, who talked while traveling. Thus, it has become a much more accessible and humane alternative to the sophisticated Uber.