How to communicate via SMS with Generation Z?

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After Generation Y or Millennials, Generation Z is now the new target to add to your communication. Indeed, these future customers are still teenagers, but are already starting to spend and buy more and more goods and services. Esendex tells you more about this new generation and the best marketing approach to adopt in order to retain them.

Who are they?
According to Konbini, this generation includes “all individuals born from 1995 who grew up with information technology, the internet and social networks” and they represent 32% of the planet. They are therefore between 2 and 24 years old and are ultra-connected, with their first mobile at 11 and a half years old. This generation spends more time on their smartphone and prefers to use a laptop rather than a desktop computer. Surveys have shown that these young people also spend less time watching live television and prefer reruns or content streaming platforms such as YouTube. Marketing must therefore be adapted to be effective on this new generation. SMS marketing could therefore play a crucial role in retaining these new customers.

Marketing for this new generation
This generation was born with the constant presence of marketing with advertisements. They are therefore used to following brands on social networks and do not like the constant presence of advertisements. They will look for the truth behind the advertisements thanks to their laptops. These young people are also critical thinkers and can easily spot fake ads. Marketing must therefore be adapted for this new clientele who are looking for authenticity in brands.

Mobile marketing is the ideal channel for this new generation
Mobile marketing is the key tool to communicate with members of this generation. Indeed, they receive no less than 3000 SMS per month, or about 95 messages per day according to a Relatia survey . Sending an SMS to panama whatsapp list these consumers will allow you to convince them on the spot while humanizing your company. SMS can also allow you to connect by asking them for their opinions, to share the SMS with their acquaintances, or even to become the ambassador of your brand.

Don't hesitate to ask this generation for help with contests for example. Indeed, thanks to their involvement, they will trust you more and will happily share your offers with their friends. SMS are also short and straight to the point, so they are totally in line with the way this new generation communicates.

The new generation of SMS is suitable for all generations
Also consider SMS 2.0 like SMS Landing pages and RCS messages . SMS Landing pages allow you to include images and call-to-action buttons, perfect for spreading a promotional offer. RCS messages are the SMS of the future with the possibility of including images, videos and actions available in the body of the message itself. The perfect channel for this generation so accustomed to new technologies.

Indeed, the new generations of SMS will allow you to communicate more easily and more intelligently with your target. In addition, individuals of this brand new generation will appreciate the conversational and authentic side of your messages.