And it’s not SEO talk Being unstable does not necessarily mean your site’s
Posted: Sat Jan 04, 2025 5:17 am
What is SERP volatility? Volatility is instability on the search engine results page (SERP) and manifests itself when significant fluctuations in result positions occur over a period of time. When volatility is high, Google rankings become chaotic and subject to constant change. On the other hand, when volatility is low, earnings positions remain more stable. I even compare it to the climate in São Paulo, which can be very hot during the day, rain in the afternoon, and get hot again at night.
See how unstable the SERP has been for Rock Content over the last 30 days on nursing homes email list SEMRush sensor: SERP for Rock Content over the last 30 days on SEMRush sensor With the yellow dots averaging 9 and above, this means we had a lot of instability on our website. Below, we can see the overall score and the average I mentioned during the last 30 days. SERP volatility But is this instability good or bad? It depends.
page positions are bad. Changes can also be for better results. Just as positions can go down, they can also go up. Furthermore, this volatility may also depend on other important factors: updates to the Google algorithm. We had updates in March, April, August, September, October and November! I believe this was Google’s record for so many updates to the main algorithm.
See how unstable the SERP has been for Rock Content over the last 30 days on nursing homes email list SEMRush sensor: SERP for Rock Content over the last 30 days on SEMRush sensor With the yellow dots averaging 9 and above, this means we had a lot of instability on our website. Below, we can see the overall score and the average I mentioned during the last 30 days. SERP volatility But is this instability good or bad? It depends.
page positions are bad. Changes can also be for better results. Just as positions can go down, they can also go up. Furthermore, this volatility may also depend on other important factors: updates to the Google algorithm. We had updates in March, April, August, September, October and November! I believe this was Google’s record for so many updates to the main algorithm.