Social listening in creating effective video content: “Use social listening tools to understand which low, medium, and high-intent questions prospects and customers are asking, then work with the Social Media team to create content answering those questions — or, even more powerfully, enabling brand advocates to answer it for them.” By tuning in to your audience and answering their questions, you can create video content that’s not just eye-catching but also adds value and builds trust.
At Rock Content, we understand the vital role of video in modern marketing. That’s why construction email list we’re constantly exploring innovative ways to incorporate video into our strategies. By staying up-to-date with the latest trends and leveraging the power of video-centric platforms, we help our clients achieve their marketing goals and connect with their audience in a meaningful manner. #3. Adapting to the Cookieless World The digital marketing scene is going through a big change with the phaseout of third-party cookies in Chrome.
This move is going to shake up how marketers go about collecting data and targeting their audience. According to the 2024 State of Marketing Report, a whopping 78% of marketers are planning to up their investment in contextual advertising. This shows a shift towards different strategies in response to this change. The impact of Chrome ditching third-party cookies is huge. Marketers now have to find new ways to gather data and target their audience without relying on cookies.