Source Along similar lines, a “day in the life” Reel is an excellent way to give customers an inside look into your company’s work culture, highlight the efforts of your team members, and can also be helpful in demonstrating how a product fits into a customer’s daily routine (more on this later). The best part is that as it’s just a 15-30 second clip, you don’t have to plan extensively or make elaborate edits.
Business and thus, helps form a more “human” connection with your brand. Not communication email list to mention it’s a great way to evince your authenticity, and simultaneously get people excited about your products. 2. Share User-Generated Content The biggest selling point of Instagram Reels for brands is how it facilitates authenticity. Your audience doesn’t just want product promotions shoved at their faces, they want to know your brand and its community.
As described earlier, behind-the-scenes reels are one way to boost authenticity. Another great way is to leverage user-generated content. User-generated content gets your audience involved, so you’ll benefit from: Great authentic content sourced from actual customers Higher engagement rates as those customers will reshare the reels you post, which automatically boosts your brand’s reach So how do you encourage user-generated content? You can start by partnering up with micro-influencers to create mini videos for you where they use your products or services.