GDPR: what are the consequences for sending professional SMS messages?
Posted: Sat Jan 04, 2025 4:14 am
In the digital age and new technologies, personal data flows are multiplying and becoming a valuable commodity for companies. To regulate the use of this data and strengthen the obligation of information and transparency with regard to the people whose data is processed (customers, employees, etc.), a European directive has been put in place: the GDPR. What is it? What does the law say? What is its impact on the regulations concerning electronic communications, and in particular the sending of professional SMS? Explanations.
GDPR: everything you need to know
The General Data Protection Regulation , commonly known as GDPR, is the European reference text for the protection of personal data. Adopted by the European Parliament in 2016 and entered into force in 2018, it strengthens and complements the principles established by the Data Protection Act of 1978.
Who is GDPR for?
It is aimed at any public or private entity (company, association, public administration) – whatever its size, country of establishment and activity – required to handle personal data when:
that its activity targets European residents for commercial purposes;
that it has an establishment in the territory of the European Union which participates in the processing of data in the context of its activities, whether or not the processing itself takes place in the European Union.
The GDPR also applies to companies that process personal data on behalf of another entity.
What is the purpose of this European regulation?
The regulatory framework set by the GDPR aims to:
make the processing of personal data more transparent for consumers;
give back control of their personal data to all European residents;
make companies responsible for the processing pakistan whatsapp list of personal data collected, in particular through the supervisory authorities;
harmonize the rules in Europe via a single legal framework for all professionals.
Personal data, data processing: what are we talking about?
Personal data ( or personal data)
They concern all information that allows individuals to be identified, whether directly (name, first name, social security number, etc.) or indirectly (customer number, telephone number, postal address, email address, IP address, license plate, etc.).
This identification of individuals can be done from a single piece of data or by cross-referencing several pieces of data.
Processing of personal data
It is a set of operations involving personal data, regardless of the process used. For example, filling out a form or updating a supplier file is considered to be processing personal data.
Also read : GDPR and data processing
What is a DPO? And what is their role?
Public authorities and certain private organisations whose core business involves large-scale processing of so-called "sensitive" data or data enabling regular and systematic monitoring of individuals must appoint a DPO (Data Protection Officer). The latter has the role of "conductor" of data protection compliance within his or her organisation.
Its objective is to coordinate compliance processes and plays an information, advisory and control role in the company. It also ensures the legal security of the processing of personal data.
Finally, the Data Protection Officer (DPO) is the point of contact for the CNIL (National Commission for Information Technology and Civil Liberties of France) and the persons concerned for the exercise of their rights.
In France, the CNIL is the reference authority for managing the GDPR.
GDPR: everything you need to know
The General Data Protection Regulation , commonly known as GDPR, is the European reference text for the protection of personal data. Adopted by the European Parliament in 2016 and entered into force in 2018, it strengthens and complements the principles established by the Data Protection Act of 1978.
Who is GDPR for?
It is aimed at any public or private entity (company, association, public administration) – whatever its size, country of establishment and activity – required to handle personal data when:
that its activity targets European residents for commercial purposes;
that it has an establishment in the territory of the European Union which participates in the processing of data in the context of its activities, whether or not the processing itself takes place in the European Union.
The GDPR also applies to companies that process personal data on behalf of another entity.
What is the purpose of this European regulation?
The regulatory framework set by the GDPR aims to:
make the processing of personal data more transparent for consumers;
give back control of their personal data to all European residents;
make companies responsible for the processing pakistan whatsapp list of personal data collected, in particular through the supervisory authorities;
harmonize the rules in Europe via a single legal framework for all professionals.
Personal data, data processing: what are we talking about?
Personal data ( or personal data)
They concern all information that allows individuals to be identified, whether directly (name, first name, social security number, etc.) or indirectly (customer number, telephone number, postal address, email address, IP address, license plate, etc.).
This identification of individuals can be done from a single piece of data or by cross-referencing several pieces of data.
Processing of personal data
It is a set of operations involving personal data, regardless of the process used. For example, filling out a form or updating a supplier file is considered to be processing personal data.
Also read : GDPR and data processing
What is a DPO? And what is their role?
Public authorities and certain private organisations whose core business involves large-scale processing of so-called "sensitive" data or data enabling regular and systematic monitoring of individuals must appoint a DPO (Data Protection Officer). The latter has the role of "conductor" of data protection compliance within his or her organisation.
Its objective is to coordinate compliance processes and plays an information, advisory and control role in the company. It also ensures the legal security of the processing of personal data.
Finally, the Data Protection Officer (DPO) is the point of contact for the CNIL (National Commission for Information Technology and Civil Liberties of France) and the persons concerned for the exercise of their rights.
In France, the CNIL is the reference authority for managing the GDPR.