Define your Business Model using the reference canvas
Posted: Sat Jan 04, 2025 3:39 am
Are you looking to formalize your business model, structure it, ensure its viability, improve it before launching yourself serenely into your entrepreneurial adventure? To do this, you want to build a Business Model Canvas? Then, you've come to the right place. We are going to present one of the best templates to you. We owe it to the business theorist Alexander Osterwalder. Today, he is a reference in the field, even THE reference for Business Model Canvas.
Find out what this canvas looks like and how to build it to structure the key elements of your business and put all the chances of success on your side.
Summary
What is a Business Model Canvas, what is it for? [Reminder & Definition]
The Business Model Canvas is a document that allows you to formulate and structure the economic model of a new company, a new product, a new service. It allows you to obtain a holistic vision of the main impactful elements. Here is how the canvas proposed by Alexander Osterwalder looks like:
business model canva
Of course, this model is not the only possible one. There are others, but this one seems particularly effective to us, because it is simple to use. It is no coincidence that it is one, if not the reference Business Model Canvas. It is widely used, all over the world, to validate ideas and investment projects.
This Business Model Canvas is made up of 9 boxes, corresponding to the 9 stages of developing your business model:
Customer Segments – Who are your customers? Who is your target? Who are your targets?
Value Proposition – What value do you offer? What are the benefits of your product, your services for your customers?
Channels – What communication channels do you use ecuador whatsapp list to promote and sell your offer?
Customer Relationship – How do you interact with your customers throughout their journey?
Revenue Streams – How does your business generate revenue? What are your sources of income?
Key Activities – What are the activities that keep your business running?
Key Resources – What activities are essential to the operation of your business?
Key Partnerships – What can’t your company do? What partnerships does it need to get it done?
Cost Structure – What drives costs in your business? How do these cost items relate to revenue streams?
Using a Business Model Canvas (BMC), and especially the one proposed by Alexander Osterwalder, will allow you to:
To easily structure your business model. A BMC allows you to visualize the structuring elements of your activity in a very simple and clear way (unlike 50-page business plans...). By using a BMC, you can really focus on the essentials.
Using a Business Model Canvas allows for a lot of flexibility. It's easier to evolve a business model and test things when you're dealing with a single-page document.
Last advantage: transparency. Simple, this document can be shared very easily within your teams and allows everyone to have a clear vision of the main aspects of your activity and its economic model.
Now let's go into detail and present the 10 components of this Business Model Canvas to help you use it to the best of your ability.
Find out what this canvas looks like and how to build it to structure the key elements of your business and put all the chances of success on your side.
Summary
What is a Business Model Canvas, what is it for? [Reminder & Definition]
The Business Model Canvas is a document that allows you to formulate and structure the economic model of a new company, a new product, a new service. It allows you to obtain a holistic vision of the main impactful elements. Here is how the canvas proposed by Alexander Osterwalder looks like:
business model canva
Of course, this model is not the only possible one. There are others, but this one seems particularly effective to us, because it is simple to use. It is no coincidence that it is one, if not the reference Business Model Canvas. It is widely used, all over the world, to validate ideas and investment projects.
This Business Model Canvas is made up of 9 boxes, corresponding to the 9 stages of developing your business model:
Customer Segments – Who are your customers? Who is your target? Who are your targets?
Value Proposition – What value do you offer? What are the benefits of your product, your services for your customers?
Channels – What communication channels do you use ecuador whatsapp list to promote and sell your offer?
Customer Relationship – How do you interact with your customers throughout their journey?
Revenue Streams – How does your business generate revenue? What are your sources of income?
Key Activities – What are the activities that keep your business running?
Key Resources – What activities are essential to the operation of your business?
Key Partnerships – What can’t your company do? What partnerships does it need to get it done?
Cost Structure – What drives costs in your business? How do these cost items relate to revenue streams?
Using a Business Model Canvas (BMC), and especially the one proposed by Alexander Osterwalder, will allow you to:
To easily structure your business model. A BMC allows you to visualize the structuring elements of your activity in a very simple and clear way (unlike 50-page business plans...). By using a BMC, you can really focus on the essentials.
Using a Business Model Canvas allows for a lot of flexibility. It's easier to evolve a business model and test things when you're dealing with a single-page document.
Last advantage: transparency. Simple, this document can be shared very easily within your teams and allows everyone to have a clear vision of the main aspects of your activity and its economic model.
Now let's go into detail and present the 10 components of this Business Model Canvas to help you use it to the best of your ability.