Where Business And Stories Meet Giuseppe
Posted: Sat Jan 04, 2025 3:38 am
Strategic Storytelling: Caltabiano Giuseppe Caltabiano VP of Marketing, Rock Content Apr 6, 21 | 5 min read ✓ Human crafted content Updated: May 6, 2021 Strategic Storytelling: Where Business And Stories Meet Need content for your business? Find top writers on WriterAccess! Try for free First episode is here. Second episode is here. Ben Horowitz is a startup founder and VC expert.
He has invested in the next generation of leading technology companies, including Airbnb, Facebook, Pinterest, and T hotels and motels email list witter. A few years ago, interviewed about leading startups, he was asked about companies insisting that products are the only thing that matters. “You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story, it’s hard to get people motivated to join you, work on the product, and get people to invest in the product.
Companies that don’t have a clearly articulated story don’t have a clear and well-thought-out strategy. The company story is the company strategy”. The idea behind a strategic (or business) narrative is insanely simple: why not applying principles of storytelling, the same principles that have been repeatedly used for crafting stories behind books, films, and video games, to business and strategy? Now that we have seen how the classic storytelling model works for movies and literature, let’s apply it to business! Three storytelling business models A few authors and storytellers have used customized approaches.
He has invested in the next generation of leading technology companies, including Airbnb, Facebook, Pinterest, and T hotels and motels email list witter. A few years ago, interviewed about leading startups, he was asked about companies insisting that products are the only thing that matters. “You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story, it’s hard to get people motivated to join you, work on the product, and get people to invest in the product.
Companies that don’t have a clearly articulated story don’t have a clear and well-thought-out strategy. The company story is the company strategy”. The idea behind a strategic (or business) narrative is insanely simple: why not applying principles of storytelling, the same principles that have been repeatedly used for crafting stories behind books, films, and video games, to business and strategy? Now that we have seen how the classic storytelling model works for movies and literature, let’s apply it to business! Three storytelling business models A few authors and storytellers have used customized approaches.