Analyze and improve the performance of your eBay campaigns
Posted: Sat Jan 04, 2025 3:35 am
You are then prompted to give your campaign a name and specify a start and end date if you wish. Once these settings are made, simply click on "Launch" for your campaign to begin. eBay automatically generates your sponsored listings from the information contained in your product listings (its title, the main image, etc.). If you modify your product listings, the listings are automatically updated. Convenient.
ebay latest settings
As we mentioned, sponsored listings can appear in different places on the eBay platform – not just in search results. On this point, it is important to note that you do not decide where your listings appear. eBay selects the best areas (also taking into account your ad rate).
As you can see, creating an eBay sponsored ads campaign is particularly simple. eBay offers a reporting tool that allows you to closely monitor campaign performance. This is what we will see now.
But first, a few remarks to complete the presentation of the service:
If you choose method 1 (the one we presented), you can create up to 500 ads per campaign. By choosing method 2, you can create up to 25,000 ads per campaign.
You can create an unlimited number of campaigns.
In addition to the campaign costs (amount of products sold x advertising rate), you must also pay the usual sales fees charged by eBay.
The organic referencing of your product sheets in eBay has no impact on the display of sponsored ads.
Discover 15 examples of successful product sheets .
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Showcase sites
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Analyze and improve the performance of your eBay campaigns
It is important to regularly monitor campaign performance. eBay makes this very easy. You can access a dashboard that displays campaign performance in real time. From this table, you can find out azerbaijan whatsapp list how many people have seen and clicked on your ads, how many products you have managed to sell through sponsored ads, how much eBay charges (which directly depends on the volume of sales related to the ads and the advertising rates chosen), and the turnover generated through the ads.
ebay dashboard
You can export your reports in .xls (Excel) format:
ebay sponsored ads excel
From these reports, you can evaluate the performance of your campaigns. However, measuring performance is the sine qua non condition for improving performance. You can only improve what is measurable and measured. If you run several campaigns, you will be able to compare the performance of your different campaigns and identify "what works best", the advertising rate that offers the best ROI, etc. Finally, let's point out some tips for improving your campaigns and further improving the visibility of your products on eBay.
Discover 30 WordPress themes to create an e-commerce site .
Tips + General Advice on eBay Sponsored Listings
The first piece of advice we can give you is in line with what we just said: you need to closely monitor the performance of your ads and keep control over your campaigns. eBay allows you to manage the start and end dates of campaigns as you wish, modify current campaigns, and modify the advertising rate. Play with all these parameters to continuously improve your campaigns. Second piece of advice: take the time, in advance, to think about your strategy and carefully choose the products to promote based on their popularity, the level of competition, the period (seasonal products, sales, Christmas, etc.), etc.
Overall, we were impressed with this service. For several reasons:
The CPA model is very attractive and eliminates any financial risk. You pay nothing if you don't sell anything through your sponsored ads campaigns. So you have nothing to lose by testing the service.
Creating a campaign is child's play, the platform is very intuitive and allows you to trigger campaigns very quickly.
The reporting tool (with the ability to export data to .xls) is well designed.
Campaigns can be edited at any time, with just a few clicks.
For all these reasons, this is a service that we recommend. We advise against this service in only one case: if you sell products with a very very low margin and you cannot afford for this reason to pay 3, 5, 10 or 15% of your margin to eBay. But this is a problem that concerns digital advertising in general, and which is ultimately not linked to eBay. Generally speaking, advertising is not suitable for businesses that have very little margin. Apart from this borderline case, if you are a seller on eBay (and even if you are not yet), we encourage you to test the sponsored ads service by creating a first campaign.
ebay latest settings
As we mentioned, sponsored listings can appear in different places on the eBay platform – not just in search results. On this point, it is important to note that you do not decide where your listings appear. eBay selects the best areas (also taking into account your ad rate).
As you can see, creating an eBay sponsored ads campaign is particularly simple. eBay offers a reporting tool that allows you to closely monitor campaign performance. This is what we will see now.
But first, a few remarks to complete the presentation of the service:
If you choose method 1 (the one we presented), you can create up to 500 ads per campaign. By choosing method 2, you can create up to 25,000 ads per campaign.
You can create an unlimited number of campaigns.
In addition to the campaign costs (amount of products sold x advertising rate), you must also pay the usual sales fees charged by eBay.
The organic referencing of your product sheets in eBay has no impact on the display of sponsored ads.
Discover 15 examples of successful product sheets .
seo-agency
Discover the best rated web agencies according to their field
Showcase sites
E-commerce sites
Mobile applications
SEO
Online advertising
Social networks
I discover the best Web Agencies
Analyze and improve the performance of your eBay campaigns
It is important to regularly monitor campaign performance. eBay makes this very easy. You can access a dashboard that displays campaign performance in real time. From this table, you can find out azerbaijan whatsapp list how many people have seen and clicked on your ads, how many products you have managed to sell through sponsored ads, how much eBay charges (which directly depends on the volume of sales related to the ads and the advertising rates chosen), and the turnover generated through the ads.
ebay dashboard
You can export your reports in .xls (Excel) format:
ebay sponsored ads excel
From these reports, you can evaluate the performance of your campaigns. However, measuring performance is the sine qua non condition for improving performance. You can only improve what is measurable and measured. If you run several campaigns, you will be able to compare the performance of your different campaigns and identify "what works best", the advertising rate that offers the best ROI, etc. Finally, let's point out some tips for improving your campaigns and further improving the visibility of your products on eBay.
Discover 30 WordPress themes to create an e-commerce site .
Tips + General Advice on eBay Sponsored Listings
The first piece of advice we can give you is in line with what we just said: you need to closely monitor the performance of your ads and keep control over your campaigns. eBay allows you to manage the start and end dates of campaigns as you wish, modify current campaigns, and modify the advertising rate. Play with all these parameters to continuously improve your campaigns. Second piece of advice: take the time, in advance, to think about your strategy and carefully choose the products to promote based on their popularity, the level of competition, the period (seasonal products, sales, Christmas, etc.), etc.
Overall, we were impressed with this service. For several reasons:
The CPA model is very attractive and eliminates any financial risk. You pay nothing if you don't sell anything through your sponsored ads campaigns. So you have nothing to lose by testing the service.
Creating a campaign is child's play, the platform is very intuitive and allows you to trigger campaigns very quickly.
The reporting tool (with the ability to export data to .xls) is well designed.
Campaigns can be edited at any time, with just a few clicks.
For all these reasons, this is a service that we recommend. We advise against this service in only one case: if you sell products with a very very low margin and you cannot afford for this reason to pay 3, 5, 10 or 15% of your margin to eBay. But this is a problem that concerns digital advertising in general, and which is ultimately not linked to eBay. Generally speaking, advertising is not suitable for businesses that have very little margin. Apart from this borderline case, if you are a seller on eBay (and even if you are not yet), we encourage you to test the sponsored ads service by creating a first campaign.