Blogs posts, newsletters, Facebook, YouTube, Instagram, Twitter, to name a few. The downside? More channels mean more content for your audience to choose from. And that means more competition. Before you throw your time and money into creating your digital content, you’ve got to know what’s already out there and what’s working. Identify any content gaps: the missing content pieces and topics in the existing media landscape.
By knowing what people are asking for and what’s already out there, you might find an opportunity hospitals email list for something that your audience clearly wants, but they’re not getting. And that’s precisely the kind of digital content you need to create. 5. Know Your Distribution Channels Having a plan for how you distribute your content is just as important as what content you create.
Your team might have put together the most attention-grabbing, user-friendly YouTube tutorial ever to have graced the internet. But if it’s not reaching your target audience, what’s the point? Because of the staggering number of ways to get your content out there, you need to choose the distribution channels that are going to work for your brand. Some businesses implement the spray-and-pray approach — posting their content anywhere and everywhere to increase the likelihood of getting noticed.