Or two people who have figured large in the company’s story. Apple used its founder, Steve Job, as a human face to the company that had developed these computers in his garage and made some mistakes along the way. He had even been fired at one point and was then brought back as an even stronger human face for the company.
Wendy’s makes similar use of its founder, Dave Thomas, as well. Burt’s Bees uses its clinics email list founder in its story, on its products, and in marketing. The story of the hippie who wanted to make products out of natural ingredients is one that has stuck with the brand, even after they were bought out by a larger corporation. His picture is still often used on the product’s packaging and in advertisements.
steve jobs Next, expand on the mission of the company. What does it try to achieve? What can it promise to customers? What kind of problems are you seeking to solve with your products? Then, share the failures of the company. People love stories that include failure and the protagonists bouncing back from it. Companies often fail repeatedly until they have refined the product enough that it is ready for consumers.