The art of the startup pitch deck – 6 startup pitch examples on FrontApp
Posted: Thu Jan 02, 2025 10:12 am
Having a project and a head full of great ideas is good. Having money to finance their implementation is better. When you start preparing a fundraising, the question of the pitch arises quite quickly. There are plenty of examples on the Internet, but it is not always easy to sort things out when you are starting out in this exercise. The startup pitch is a very coded exercise. In a context of increasing startup accelerators, and DemoDays where dozens of startups pitch in a few minutes in large rooms, the startup pitch has become a structured discipline, with its research literature and its experts.
To help you become a startup pitch pro very quickly, La Fabrique du Net has prepared a comparison of the 6 best startup pitch templates and a summary of the best best practices. The end of the article offers a zoom on the fundraising of "Front" and on the advice of its CEO, Mathilde Collin, to succeed in your pitch deck.
Summary
Startup pitch deck [Definition]
The pitch deck, or in French "launch deck" refers to the 10 to 20 pages of presentation that start-ups use to present their project to potential investors. The main purpose of the pitch deck is to present the company's entrepreneurial project, its business plan and more broadly its "vision". It must make investors want to bet on you and release funds into your capital.
The structure of a pitch deck depends on the circumstances in which the presentation is taking place. For a face-to-face presentation (a "demo day"), the visual aspect will be favored, limiting the use of text. The goal is for investors located at the back of the room to be able to see your presentation. If the presentation is sent by email , all presentation elements must be present in the pitch deck. In this case, much more text will be used.
Most software for creating and sharing pitch decks via email, such as Slidebean , allows you to track the time recipients spent on each slide.
Startup Pitch Content – Comparison of 6 Classic Examples
The easiest way to help you understand how a pitch deck works and help you create your own is to show you some concrete examples of pitch decks. We will successively analyze the pitch decks of David MacClure , Guy Kawasaki , Sequoia Capital , NextView Ventures , Crowdfunder and Airbnb . Here is a summary table that allows you to compare their respective pitch decks:
startup pitch template
The average number of slides is around 12. You can see that the content of the pitch decks is quite variable.
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Template #1 – David McClure
Dave McClure is the founder of a startup accelerator bringing together 500 startups and was CMO at Paypal. He is notably known for being the inventor of the AARRR matrix, which describes the growth model azerbaijan whatsapp data of technology companies. To learn more about this subject, read our article “ Understanding Growth Hacking in 5 Minutes ”. All this to say that David McClure is not born yesterday. His pitch deck model – “How to Pitch a VC” was created in 2009. Here is the outline of his slides:
Summary in a few seconds (“Elevator Pitch”)
Issue
Solution
Market size
Business Model
Proprietary technology
Competition
Marketing plan
Team
Money.
Dave McClure, in his pitch deck template, focuses on metrics and growth levers. Remember that he is an investor himself. You can consult his pitch deck at this address .
To help you become a startup pitch pro very quickly, La Fabrique du Net has prepared a comparison of the 6 best startup pitch templates and a summary of the best best practices. The end of the article offers a zoom on the fundraising of "Front" and on the advice of its CEO, Mathilde Collin, to succeed in your pitch deck.
Summary
Startup pitch deck [Definition]
The pitch deck, or in French "launch deck" refers to the 10 to 20 pages of presentation that start-ups use to present their project to potential investors. The main purpose of the pitch deck is to present the company's entrepreneurial project, its business plan and more broadly its "vision". It must make investors want to bet on you and release funds into your capital.
The structure of a pitch deck depends on the circumstances in which the presentation is taking place. For a face-to-face presentation (a "demo day"), the visual aspect will be favored, limiting the use of text. The goal is for investors located at the back of the room to be able to see your presentation. If the presentation is sent by email , all presentation elements must be present in the pitch deck. In this case, much more text will be used.
Most software for creating and sharing pitch decks via email, such as Slidebean , allows you to track the time recipients spent on each slide.
Startup Pitch Content – Comparison of 6 Classic Examples
The easiest way to help you understand how a pitch deck works and help you create your own is to show you some concrete examples of pitch decks. We will successively analyze the pitch decks of David MacClure , Guy Kawasaki , Sequoia Capital , NextView Ventures , Crowdfunder and Airbnb . Here is a summary table that allows you to compare their respective pitch decks:
startup pitch template
The average number of slides is around 12. You can see that the content of the pitch decks is quite variable.
La Fabrique du Net recommends Brevo
Brevo is the All-in-One marketing solution for VSEs and SMEs starting at €19 per month. The software even offers a 100% free version.
I test for free
short logo
Template #1 – David McClure
Dave McClure is the founder of a startup accelerator bringing together 500 startups and was CMO at Paypal. He is notably known for being the inventor of the AARRR matrix, which describes the growth model azerbaijan whatsapp data of technology companies. To learn more about this subject, read our article “ Understanding Growth Hacking in 5 Minutes ”. All this to say that David McClure is not born yesterday. His pitch deck model – “How to Pitch a VC” was created in 2009. Here is the outline of his slides:
Summary in a few seconds (“Elevator Pitch”)
Issue
Solution
Market size
Business Model
Proprietary technology
Competition
Marketing plan
Team
Money.
Dave McClure, in his pitch deck template, focuses on metrics and growth levers. Remember that he is an investor himself. You can consult his pitch deck at this address .