The new logo, featuring the stylized head of
Posted: Thu Jan 02, 2025 10:08 am
The project, in partnership with the design agency Pentagram, resulted in a more cohesive and updated visual identity, with a focus on the iconic mascot Snoo, which now has a 3D version. In addition to revitalizing the mascot, the redesign included the introduction of new typefaces, such as Reddit Sans and Reddit Display, as well as an expanded color palette to represent the vibrant diversity of communities on the platform.
Snoo and the wordmark “Reddit,” reflects the platform’s evolution into a more mature manufacturing email list era, gearing up for a potential initial public offering in 2024. The platform used the rebranding to reaffirm its commitment to being the digital meeting place for communities of all kinds, celebrating the inclusion and creative expression of its users. Twitter X I can confidently say the most controversial rebranding of 2023 was Twitter’s.
This case will be discussed in marketing classes worldwide for years to come. But, in case you’ve been on another planet or off the digital world and want to catch up on Twitter’s case, the complete story was told in our blog post. Twitter’s rebranding, now called “X,” took place under the leadership of Elon Musk. Since Musk officially acquired the former blue-bird app in 2023, the company underwent drastic changes.
Snoo and the wordmark “Reddit,” reflects the platform’s evolution into a more mature manufacturing email list era, gearing up for a potential initial public offering in 2024. The platform used the rebranding to reaffirm its commitment to being the digital meeting place for communities of all kinds, celebrating the inclusion and creative expression of its users. Twitter X I can confidently say the most controversial rebranding of 2023 was Twitter’s.
This case will be discussed in marketing classes worldwide for years to come. But, in case you’ve been on another planet or off the digital world and want to catch up on Twitter’s case, the complete story was told in our blog post. Twitter’s rebranding, now called “X,” took place under the leadership of Elon Musk. Since Musk officially acquired the former blue-bird app in 2023, the company underwent drastic changes.