What you need to know Chris Dornellas Chris Dornellas Jan 12, 24 | 5 min read ✓ Human crafted content Updated: February 20, 2024 Google is killing cookies Need content for your business? Find top writers on WriterAccess! Try for free In the ever-shifting landscape of digital marketing, Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users.
A few days ago, Chrome said goodbye to cookies for approximately 30 million users— retail email list around 1% of its entire user base. And by the time we say goodbye to the current year, cookies will be a thing of the past for everyone on Chrome—well, almost. Im Depressed Golden Girls GIF The Cookie Story Revealed What This Means for SaaS Platforms Navigating Changes in B2B Marketing Privacy Sandbox: Google’s Game Plan Easy Moves for SaaS and B2B Adaptation Shaking Things Up for Marketing Pros Riding the Privacy Wave: What’s Cooking in Data Privacy Wrap-Up Vibes: Navigating the Digital Shift Post-Google’s Cookie Move The Cookie Story Revealed Google’s shift away from third-party cookies marks a significant development in the ongoing debate around user privacy and the pursuit of personalized ads.
This change is prompting businesses to reassess their advertising strategies, nudging them to get creative in a landscape where user privacy takes center stage. What This Means for SaaS Platforms For companies in the Software as a Service (SaaS) world, heavily into targeted ads, the lack of third-party cookies brings both challenges and opportunities. Without these cookies, SaaS folks gotta rethink their ad game. That might mean diving into their own data pool, trying out different ad styles, or bringing in smart tech like Artificial Intelligence for laser-focused targeting.