Pricing model based on the number of shipments

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This subscription model is the most widespread and comes in the form of a fixed price for a limited number of emails to be sent, this is notably the model offered by the publishers Mailjet and Brevo . Here is the Brevo price list:



This pricing model offers different tiers, ranging from free to special case processing, with decreasing rates. The tiers of this type of model share similarities from one software to another.

Typically, the first paid plan, such as the Lite plan, can already satisfy your email campaign up to 100,000 emails and offers access to essential features such as a template library. The following tiers, such as the Premium plan, can be your solution if you need more advanced features, such as marketing automation , and the landing page editor.

For specific needs, Brevo remains a solution thanks to its affordable ecuador whatsapp lead rates and the possibility of contacting them for a personalized solution. This type of level then provides you with more in-depth support such as turnkey installation, or the characterization of your requests as “priority”.

And here is the Mailjet pricing grid:


Pricing model based on the number of credits
The third model is, among others, the one used by Sarbacane. By offering sending credits, you free yourself from the constraint of the subscription system and can use these credits whenever you want, since they remain valid for one year. Here is the price list of the French emailing solution Sarbacane for example:



These prices are for informational purposes only and vary from one publisher to another. I also advise you to anticipate hidden costs that nevertheless provide services that are essential to the success of your campaign, such as:

Costs related to training and support services. I invite you to reduce these costs by favoring simple solutions offering free help support.
The costs associated with renting a routing IP address dedicated to your email campaigns should not be forgotten.
The costs associated with optimizing the deliverability of emails sent as well as deblacklisting to ensure their proper reception and avoid emails ending up in spam. While emailing is not expensive, one of the key points for the success of a campaign is the deliverability of emails sent. Before choosing a subscription to send a large number of emails, it is better to ensure that a sufficient number will reach their destination.
Choose the emailing platform that suits you with La Fabrique du Net. For those interested, please note that we have a comparison that highlights emailing software that uses AI .
The cost of message design
The message you send must be effective to make your campaign relevant. You may also have several messages to create.

You can absolutely create 4 newsletter variations and send it to 4 types of subscribers previously designed for example. Sending more adapted messages makes your campaign more relevant because an email campaign is not necessarily synonymous with a single type of email to create.

To design effective messages that will make your campaign relevant, there are several solutions available to you.

Create your message using software
The first and most accessible option is to create the message yourself, using a template provided by your emailing software.

Starting at €19 per month, Brevo offers access to its email templates that you can customize. This solution has the merit of its attractive price and most software today offers easy handling that will not require hours of training. The software interfaces are, from this point of view, very intuitive.



Hire a freelance designer to create your message
To save time, you can also use a freelance graphic designer. Depending on their experience, the price can generally vary from €100 to €450 per day.

Freelance graphic designers are often paid by the hour worked and can also set their rate by the hour spent on the project. They will allow you to obtain a unique email template, with a professional look and consistent with your visual identity.

Depending on their skills, they can also offer you the HTML integration of the message and its responsive character, so that it can be displayed on mobile. To find your freelance graphic designer, you can use a freelance platform, such as graphiste.com.

graphic designer email creation

We invite you to discover our complete comparison of Freelance graphic designer platforms (30+ platforms) .

Using the services of a web design agency
The third option is to call on a web design agency. A more budget-intensive solution, you will however be able to benefit from more personalized and above all very comprehensive support.

Agencies can create the email mockup, take care of the message design and campaign routing. Web design agencies can also help you better target your email campaign using segmentation, and therefore more effective targeting of your email campaigns , and of course, ensure optimal deliverability, all this by making it possible to display it on different media, mobiles, tablets, etc.

Another advantage of this solution is the diversity of contacts available in the same agency. You will then be able to contact an Artistic Director for part of your campaign and another specialized project manager for another part. The web agency allows you to benefit from a broader field of expertise than previous solutions.

I'll say it again: for each of these solutions, the cost will largely depend on the level of customization you're looking for. You can therefore find some web agencies offering to design your newsletter from €500 and other web design agencies at €5,500 but which will carry out sending tests and deliver your newsletter directly to you in HTML format.

The cost for two email campaigns can therefore be at two very different levels depending on their complexity, but also depending on the type of service provider you choose and what you expect from them.