In 2019, in the digital age, customer relations are a key phone number data issue for the sustainability of a company. However, with the massification of data, is it possible to offer a good customer experience? Today, data and customer experience are becoming more and more inseparable, as is information processing. This customer data is now the spearhead of every company.
Digital technology brings new modes of consumption but above all a real consumer-actor relationship with a brand. However, one of the most important aspects of these changes in consumption mode remains the hyper-personalization of the offer. All studies on marketing and hyper-personalization show that 66% of consumers are more likely to buy if the customer experience is personalized. Data and customer experience are therefore important parameters for a quality customer relationship.
We can therefore ask ourselves how data and customer experience are essential issues for the customer relationship of tomorrow?
Improving the customer experience is great, but how do you do it? Should we rely on Big Data or Smart Data ? Or its smaller version , Small Data? Well, the answer is quite simple. It all depends on what you generate or what your industry generates. So how do you know what to rely on? It's difficult to answer such a question knowing that all these concepts are linked. However, we can say that
Big Data is defined by the massification and processing of all data? Several studies show that we create nearly 2.5 quintillion data items every day, or 10 million Blu-ray discs.
However, this mass of data is difficult to process and not everyone can analyze and interpret it. Big Data takes all data whether public or private. This allows to better target a group of people but especially a specific individual.