Generation Y, also known as millennials or digital natives, is still email data shaking up all existing codes. The relationship that this generation can have with digital is very strong. When we talk about generation Y and digital transition, we all think of the changes in our daily lives. Whether it is through social networks, web development or new technologies, the last twenty years have shaken up consumer habits.
Indeed, we are today in an era where digital is essential both on a professional and private level. Generation Y, the protagonist and driving force of this movement, has managed to break old consumption habits. According to several Google studies, today 74% of purchasing intentions go through the web. And almost 90% of Generation Y consumes in this way. In addition, if we refer to the statistics of major public institutes, by 2020 half of the world's population will be Y. So what should companies in all sectors of activity do?
When we talk about Generation Y and digital transition, we cannot ignore the fact that they have had and have a major influence. So, let's see what implications Generation Y has had in the digital transition while seeing the benefits that this has brought.
This generation is very committed, which makes it the driving force of today's world. All technologies, technical improvements or changes in human relationships have been inspired by this generation. If we take the example of work, the Y will have a lot with conformist work environments where a boss guides and teaches others. For the first time, it is the young people who teach others. And it is in this movement and in this complexity that digital natives evolve. The latter do not remain in their straitjackets where many believe them to be disillusioned, on the contrary, they never stop innovating.